Publicity Hounds come out of their bunkers to help Marion Grobb Finkelstein of Ottawa, Ontario, Canada. Marion asked for ideas on how to promote a local museum called the “Diefenbunker.” It’s an underground facility built during the Cold War and located about 30 minutes from downtown.
From Florence Rabusseau of London, England:
Revamp the image of the museum and offer the venue as the ideal and original place to hold a party. Think theme or birthday parties. Publicise the venue. People are always on the lookout for new, exciting places to hold private parties.
From Terry Foster of Vancouver, B.C., Canada:
One of the most interesting aspects of the bunker strategy is determining who gets to be in it. Poll Ottawa and area residents “who makes the bunker cut” and have people select their choice of top 20 Canadians today who should get refuge. Provide an incentive such as a two-for-one coupon to the museum and a discount to another area tourist attraction upon redemption of the coupon; partner with the new Canadian War Museum. Release the poll results to media as the launch point for your annual marketing campaign, which would be geared to generate increased interest and sustained revenues throughout the year. Use the poll results to generate local print, radio and TV coverage.
From Lauren Cnare of Madison, Wisconsin:
If Civil War re-enactments can be done, how about a Cold War re-enactment? Offer weekend “retreats” where Nixon/Kennedy/Eisenhower teams could face off against the Khrushchev teams. How many of us get the opportunity to bunk out in a bunker?
Targeted school field trips seem a natural, too, since they may be studying that period in history.