Publicity Hound John Faisandier of Karori in New Zealand writes:
“I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire.
“The rooms are quite large, with new carpet and paint. They have natural light and the catering is from a very nice restaurant nearby. We have been going for one year and want to increase our occupancy rate.
“We did a post office box drop through the whole city when we first opened and have the usual Yellow Pages advertisement. We have a website and folders with the relevant information for people who enquire. Can any Hounds help us in getting our name out there in the marketplace?”
The Publicity Hound says: This is an easy one. But Hounds tell me they have a much easier time solving somebody else’s publicity dilemma than they do their own. So all you Hounds who have trouble generating your own ideas, let’s help John fill up his calendar with bookings for these rooms.