PR Week says magazines for 9- to 12-year-olds shouldn't be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don't have to pitch parents directly to reach the kids or their money. The magazine suggests: "Make … [Read more...]
Hot magazines for 2006 appeal mostly to women
If you're pitching the big magazines, take a look at AdWeek's annual "Hot List" for 2006, which honors magazines that are "setting the magazine industry afire". Not surprisingly, most of them appeal to women: 1. PEOPLE 2. [Read more...]
InformationWeek editor offers pitching advice
Rob Preston, the new editor in chief of InformationWeek, feels a sense of urgency in showing readers how consumer products are starting to drive their jobs. "We are going to be upping our coverage a notch in the sense of urgency and depth," Preston said. "That is going to be the overall … [Read more...]
Publicity tip–Attend business journal meetings on how to use the paper as a prospecting tool
If the business journal in the town where you live invites you to attend a meeting at the paper where you'll learn lots of tips on how to use the newspaper as a sales tool, you'd be crazy not to go. Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin for tipping me off to the invitation she received from [Read more...]
Publicity tip–Products needed for Austinwoman magazine gift guide for moms
Freelance writer Marika Flatt is creating a gift guide for moms for Austinwoman magazine, a 25,000-circulation monthly, to be published in May. She's interested in a broad range of products and services that would make good gift ideas for mothers. [Read more...]
Publicity tip: What to do when newspapers view you as competition and won’t cover your news
A reader just emailed me with this question: "I live in the Caribbean and am publishing a Real Estate Guide. However, there are two major dailies in my country and they are very territorial and do not want to feature my company or my magazine because we are indirect competitors. "I sent one of the dailies a press release and it published about … [Read more...]
Crain’s Chicago editor offers tips on how to get into his paper
I swear I'm not making this up. PR people actually call newspapers and ask journalists, "Can you help me get a client into your paper?" As in, "My butt's in a sling, and I need a media hit---fast!" As in, "I can't convince anybody else to write about this guy. Do you mind if we waste your time?" As in, "I don't care what you write. Just write … [Read more...]
Attend Business Journal parties, but don’t pitch
The Business Journal in Milwaukee hosts its annual Book of Lists party on January 19, and I'm kicking myself because I have a speaking engagement that night. Similar parties will be held all across the U.S. by … [Read more...]
Inflight magazine debuts
If you're pitching inflight magazines, here's a new one to add to your list. US Airways is the new magazine that arises from the merger of US Airways and America West. It replaces Attache which ended an 8-year run in November. The Navigator, the new ezine being published by Bacon's, the media resource guide company, says the new publication will … [Read more...]
Sliding newspaper circulation makes papers less relevant
Newspaper circulation is continuing its slide, with the biggest declines in Boston, San Francisco and Atlanta. Eighteen out of the top 20 papers reported weekday circulation losses in the most recent FAS-FAX report. What does this mean for Publicity Hounds? Newspapers are becoming less relevant, and you must pay more attention to other … [Read more...]
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