If you write articles for print and online publications, don't get trapped by greedy editors who demand exclusive rights to an article but aren't willing to offer anything in return. If you give an article to a big-name publication that wants exclusive rights, you can't offer the same article to anyone else. So you might be shutting yourself off … [Read more...]
Host a teleseminar and sell it as a product
If you aren't hosting telephone seminars for your clients and customers, you're missing a valuable marketing tool. Here are some of the ways you can use these fast, easy and inexpensive learning tools, more commonly referred to as "teleseminars." --Use them to build customer loyalty. You can offer them for free and explain how customers can better … [Read more...]
How to attract a corporate sponsor for ezine
Three Publicity Hounds have suggestions for Darcie Harris of Oklahoma City, Oklahoma who wnats to know how to seek paid sponsors for her ezine. It is geared toward women business owners and executives. She wants help on things such as pricing and how to contact potential corporate sponsors. From Vic Cherikoff of Kingsgrove, Australia: "I am … [Read more...]
Make it easy for us to write your obituary
Publicity Hounds everywhere like to go out with a bang. No, they don't write their own obituaries. They make it easy for others to write them. How? By making sure they have a lively, interesting, compelling bio on file. That means: --No tedious summaries of every job ever held. --No mention of every school they've attended. --No boring … [Read more...]
Do you know copyright law? Take this quiz
If you write articles for print or online publications to position yourself as an expert, pay attention. It’s time to find out if you know what you’re doing when it comes to legal issues like copyright, or if you’re just pretending. Are the following scenarios true or false? --Cosmopolitan magazine prints an article written by you. You received … [Read more...]
The difference between journalists and bloggers
Many PR people have added bloggers to their media contact lists--and for good reason.
Bloggers are making a name for themselves as legitimate news breakers, commentators and opinion-shapers.
If you're pitching your story to bloggers, you must understand the difference between a "real" journalist and a … [Read more...]
Fodder for bios
A frustrated Publicity Hound wrote to me recently, asking how she can write an interesting bio, even if she doesn't have any "newsworthy" accomplishments.
"How can you write a bio when you don't have an MBA, have never received any awards, and haven't appeared on TV or radio or in magazines?" she asks.
Bios or professional … [Read more...]
Find content, submit articles at EzineArticles.com
Do you publish a print or online newsletter and need articles? Are you a speaker or author who wants to track what your competitors are writing? Do you want to be notified every time a new article is available from any of 21 categories of articles?
If so, EzineArticles.com has a … [Read more...]
Writers too reluctant to write like they talk
One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they're afraid to write like they talk. They never use one-word sentences. They refuse to start sentences with words such as "and" and "but" because an elementary … [Read more...]
Tips booklet on how to recruit employees
When Publicity Hounds ask me about the best media hit I've ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication.
No way. I tell them about something far more profitable. It was a little 3-line item that appeared about five years ago in the Kiplinger … [Read more...]