Publicity Hounds everywhere like to go out with a bang.
No, they don’t write their own obituaries. They make it easy for others to write them.
How? By making sure they have a lively, interesting, compelling bio on file. That means:
–No tedious summaries of every job ever held.
–No mention of every school they’ve attended.
–No boring summaries of every degree they’ve earned.
Instead, they liven it up with information about their family, friends and even their pets.
They discuss their passion, whether it happens to be fly fishing or French vanilla ice cream. They discuss life’s biggest challenge and how they overcame it. They talk about the one goal they haven’t yet reached and how they plan to reach it.
Now take a look at your own bio–the one at your website or in your media kit. Does it sound like everybody else’s? Or is it a mini-snapshot of the things that are uniquely you?
A year ago, when I asked Publicity Hounds for samples of great bios for a special report I was writing, I was overwhelmed by their creativity. I featured the best bios, and explained the writing techniques they used, in “Special Report #46: Tips for Rewriting Your Boring Bio.” It includes one of the most clever introductions I’ve ever heard, used by Dr. Al Lippart, a Wisconsin veterinarian and professional speaker.