I love exposing readers of this blog to new viewpoints related to publicity, even if they disagree with mine.
Topics can include anything dealing with traditional publicity to reviews for books and products that deal … [Read more...]
Bad advice from Copyblogger on time spent blogging
By Joan Stewart
Copyblogger is one of my very favorite resources to learn about blogging, writing and sales copy.
But a post written by Jonathan Morrow, 20 Warning signs That Your Content Sucks, … [Read more...]
12 more fill-in-the-blank headlines for your articles, blog
Suffering from headline writer's block? If so, don't sweat it.
Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can tweak and turn into your own:
Turn the _______ You Have into the _______ You … [Read more...]
How a guest blogger pitched me and made me say ‘yes’
If you're pitching a blogger with an idea for a guest blog post, take a cue from James Nissen.
James pitched me last night regarding a guest blog post about how he built the buzz for SecretintheDirt.com, a free golf website hosted by PGA … [Read more...]
Frustrated authors, speakers: Canfield has sage advice
If you're a frustrated author who has been trying to think of an idea for a book, finish a book already under way, or boost sluggish sales of a book that's been on the shelves for several months, Jack Canfield has some sage advice for you.
And … [Read more...]
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets.
One way for speakers to … [Read more...]
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups.
If you have no way of measuring the success of a press release you've posted online, then why are you posting … [Read more...]
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills.
Yet you read them all the time in people's online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages.
Sometimes job-hunters include a … [Read more...]
Why a press release and not just a blog post?
If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy's [Read more...]
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