When Mark Victor Hansen and Jack Canfield wrote their first "Chicken Soup for the Soul" book, they traveled to New York City to meet with about 12 publishers.
Their agent came, too. After two days … [Read more...]
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012:
For years, I have recommended---at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere---that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what they … [Read more...]
Dog Tweets — 50 Ways to Get More People to Like your Facebook Page
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FanPageFlow. http://ow.ly/9jBz0
Big list of 200 "Write for us" pages. … [Read more...]
Expert on gossip? Top-tier reporter needs sources
Attention experts on gossip, parents and raising children:
A reporter at a top-tier publication is writing about how to teach children not to gossip, and she needs sources to interview.
Have you taken specific steps to teach your … [Read more...]
Check your Pinterest influence score with PinClout
Pinterest, the shiny new bauble in the social media world, now has its own "influence score," similar to the Klout score.
It's PinClout and it will … [Read more...]
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of … [Read more...]
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online … [Read more...]
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club's annual Gardening Seminar, which we hosted on Saturday.
We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com.
1. Start early!
I … [Read more...]
Dog Tweets — Follow These PR Rules If You Want To Raise Some Real Capital
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Follow These PR Rules If You Want To Raise Some Real Capital. [Read more...]
3 critical details to include in your media database
You'll seldom find these details in those big, expensive media directories:
1. The names of a reporter's spouse and children.
2. An editor's likes and dislikes. For example, the food editor of your local newspaper mentions in her column that … [Read more...]
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