I'm in Chicago, at Ragan Communications' "Unconference," the daylong brainstorming session just before the big two-day event, designed to help corporate PR people understand how to use social media. After the first hour, here are some quick notes in Q&A format. Q. What is social media? --Wikis (Editable HTML pages) --Blogs (Posts with … [Read more...]
Meet reporters at ‘New York’s Funniest Reporter’ contest
I look for every opportunity to help you connect face-to-face with journalists, and this one sounds like fun. Six New York-area journalists and broadcasters will take to the stage in a stand-up comedy competition that will raise money for Operation Uplink, a charity that supports U.S. … [Read more...]
Why Purell and other hand sanitizers can be dangerous
I keep a bottle of hand sanitizer in the glove compartment of my car because, I confess, I sometimes eat in my car when I'm in a hurry. Yesterday, when I was conducting a teleseminar for people in The Publicity Hound Mentor Program, I learned that that's not so smart. [Read more...]
Special events publicity: 11 tips to draw a crowd
If you're planning a special event large or small, stop losing sleep about how to draw a crowd. Check out my 11 tips on how to just that. It's at the new WomenCorp website, an online magazine for business women that's featuring me as one of the guest experts. No more excuses or worries about … [Read more...]
Water recycling device needs publicity ideas
Brian James of Melbourne, Australia writes: "My client wants his innovative portable water recycling device known as the Waterleech at http://www.waterleech.com.au to break into the U.S. market. "It's a small company with a limited budget. The Waterleech is a portable water collector that sucks up water from showers, baths and washing machines. … [Read more...]
BBB’s ‘accredited business’ boosts your credibiity
I love knowing that in a few weeks, I'll no longer be just a "member" of the Better Business Bureau. I'll be an "accredited business." That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the [Read more...]
The Forward adds bureau to cover Jewish news in L.A.
The Forward, an influential Jewish newspaper published in New York City, is expanding its West Coast coverage, and has opened a Los Angeles bureau.
Staff reporter Rebecca Spence will cover a wide range of topics including politics, entertainment, local Jewish news and organizations. … [Read more...]
‘Martha’ to feature Toilet Paper Wedding Dress winner
I wrote about how I loved the very clever Toilet Paper Wedding Dress Contest sponsored by [Read more...]
What motivates journalists, bloggers? Most of these 40 things
Attracting a journalist's or blogger's attention for your story idea is no different than attracting a consumer's attention for a product or service.
That's what I concluded when I read What motivates people? Beckwith 40, written by … [Read more...]
Freelance writers need more lead time
Have a great story idea that you want to pitch to freelancers? If so, give them enough time to work with their client publications. Don't expect to pitch, then hear from them immediately about whether they're interested. That's one of the tips from freelance journalist Helen Chang, who has contributed to Time, BusinessWeek, San Francisco … [Read more...]
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