I love knowing that in a few weeks, I’ll no longer be just a “member” of the Better Business Bureau. I’ll be an “accredited business.”
That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the home page at their websites. (Mine is on the left.)
Calling members “accredited businesses” is part of a new marketing campaign that’s brilliant. More people will be inclined to join. Journalists who visit our websites may view us more favorably if we have the BBB behind our name.
And, well, it makes it look as though my business has gone through some type of accreditation process, which it hasn’t. Unless that means that the BBB did a background check before taking my dues payment.
Whatever it means, the change is a big improvement.