If you want to get in front of an audience of people who love to self-promote, including business owners, authors, speakers and experts---as well as PR … [Read more...]
Headline Writing Tip: Keywords Beat Clever Every Time
I only thought I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them.
It wasn't until I took Jeff Johnson's "TubeTraffic Secrets" course that the light bulb went on: sometimes one or even two keyword … [Read more...]
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That's why I have my own YouTube channel. Search engines are focusing on online video … [Read more...]
13 ways to cross-promote on social media sites
If you're like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and fans follow you from one social media site to … [Read more...]
9 ways to spy on your competitors online
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in [Read more...]
How to turn a Golf Digest article into more publicity
When you land a big story in a magazine, it's all too easy to become giddy with excitement, and miss doing the hard work necessary to "publicize the publicity" and turn one media hit into what can become multiple hits.
Larry Jacobs reminded me of … [Read more...]Everything you do online—good and bad—is publicity
Everything you say online reflects on your reputation.
By Phyllis Zimbler Miller
Guest Blogger
Blog content in short supply? 9 ideas for bloggers
If you're new to blogging, or you've been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly:
1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, … [Read more...]
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: "My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. "Of course, we'd like to receive more. Can your Hounds recommend the best ways to … [Read more...]
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. "If I were you," I said, "I'd grab the Wealth Manager special section inside Monday's (April 13, 2009) Wall Street Journal. There's a cover story on Seven Questions to Ask When Picking a … [Read more...]