If you're on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its [Read more...]
Stop automating social media content—More tips May 7
Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in … [Read more...]
How to link your Twitter and Facebook accounts
One of the most frequent questions we get is how to link your Twitter and Facebook accounts so that your tweets automatically feed into your Facebook status updates, or vice-vesa.
Another is how to save time when doing … [Read more...]
Get the monkey off your back using VAs, subcontractors
If you' feel like you can't do it all, start pushing the monkey off your back by delegating some of your work---particularly the stuff you hate doing---to … [Read more...]
Bad advice from Copyblogger on time spent blogging
By Joan Stewart
Copyblogger is one of my very favorite resources to learn about blogging, writing and sales copy.
But a post written by Jonathan Morrow, 20 Warning signs That Your Content Sucks, … [Read more...]
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
No time for social media, but lots of time to waste on email
One of our customers who bought and took Social Media Rx, our social media assessment, told me this morning how frustrated she is that she doesn't have enough time to spend on social media.
I suggested that she set aside a block of time twice a day, say as soon as she starts work in the morning and again before she closes the office for … [Read more...]
3 of 4 LinkedIn invitations include this big mistake
When a business associate told me last week that she couldn't understand why LinkedIn froze her account, especially because she invited only a few dozen people to connect within several months, I had a pretty good idea how that happened.
Three out of four of the people who invite me to connect with them on LinkedIn make the same mistake … [Read more...]
Meet Jeanne Hurlbert, my new (and unlikely) business partner
If you asked me to describe my ideal business partner, never in a million years would I envision someone with a PhD in sociology.
Such degrees, I always believed, are expensive pieces of paper printed by the diploma factories otherwise … [Read more...]
How to create an effective strategy on LinkedIn
If you've just started networking on LinkedIn, the site can be a little intimidating.
And you might be stumped about how to create an effective strategy on a site that's so big.
The best place to start is with … [Read more...]