Just as Joan Stewart is The Publicity Hound, I'm tied to my famous cat, Simon Teakettle.
Dubbed "the cat who owns the company" in an article in Business Week and on MSNBC.com, his persona has gone through three actual feline … [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 1
By Marcia Yudkin
When the first edition of my book 6 Steps to Free Publicity appeared in 1994, email was something used by nerds, websites were a curiosity and blogs had not yet been invented.
To celebrate the milestone that this book remains in print 20 years later, in its third edition, I thought I’d list 20 points … [Read more...]
3 surprising drawbacks to publicity – and how to tamp down their impact
By Marcia Yudkin
In a recent survey I conducted on feelings about “social proof” in marketing, the comments on a question I asked about media coverage made my eyebrows go up.
The question asked whether seeing that … [Read more...]
Help me choose a slogan, get a $10 coupon and a crack at $100
Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them.
A clever slogan that accomplishes that is even better. But if it's too clever, it can confuse them.
That's the dilemma I'm … [Read more...]
Need TV publicity? Don’t pitch a website. Pitch a yummy hook
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
