Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they're finished writing.
They have no clear picture of the target market.
They spend months writing, more time editing, rewriting and proofing, and they call me when they're ready to launch … [Read more...]
Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30
In marketing-speak, it's called social proof. Translated, it means, "Buy this product. Right now. Or you'll be sorry."
For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy.
You find them … [Read more...]
20 Things About Publicity True 20 Years Ago and Today – Part 2
By Marcia Yudkin
To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can [Read more...]
Start a book publicity campaign at least 6 months before launch
I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books.
It's courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it's such a handy cheat … [Read more...]
Author Media Kit: Include 8 essential items
Your book's media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it.
Yet many authors are confused about what goes into the kit. If you've written … [Read more...]
Indie Author Media Kit Webinar Replay is ready—Register to listen, for free
If you missed today's webinar on "The Indie Author's Guide to Creating a Killer Media Kit," not to worry.
You can [Read more...]
5 cool tools I learned about at #AuthorU Extravaganza
I love learning about free or dirt-cheap tools that make my job easier, and I know you do, too.
Here's a quick list of five tools I learned about today, during the second day of the AuthorU Extravaganza.
At VideoHive you can buy and sell royalty-free … [Read more...]
Book signing pushes author’s book to top of best-sellers list
By Gail Mencini
The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.
What does that have to do with being an author?
Everything.
Imagine the new baseball rookie in his first at … [Read more...]
Author U Extravaganza: $100 off registration and other ways to save
Become Seriously Successful at Book Publishing by Registering Here
Here's a fun video I created to whet your appetite for the Author U Extravaganza in Denver … [Read more...]
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