The calendar says spring is here, but if you're pitching to national magazines, particularly those that work several months out, you should be thinking of end-of-summer stories. They include: --Anything that can tie into Labor Day which we celebrate on September 5 this year. --Back-to-School stories, particulary trends in things such as … [Read more...]
Follow the clues
When you listen to your favorite radio talk show, do you listen with only one ear, oblivious to all the little clues the hosts or the drive-time deejays are dropping about their likes and dislikes, hobbies, friends and family members, and other topics that will catch their attention in your pitch letters and phone calls? Publicity Hound Carol … [Read more...]
Press releases becoming a thing of the past
In this week's issue of The Business Journal in Milwaukee, publisher Mark Sabljak says in his weekly column that "Press releases, frankly, are old news." In most cases, he said, the media are looking for exclusive news, not the same old stuff that's offered to all the other media. That's particularly true with The Business Journal. I was the … [Read more...]
Pitch “Before you go” info boxes
If you're publicizing an event, consider providing the media with a small summary of key information that can be included in a "Before You Go" box to accompany the main article reporters are writing.
Editors love using these boxes, which can include information such as how to order tickets, how to get to the event, where to park, … [Read more...]
Crisis training for public information officers
Public information officers for government agencies and nonprofits are often the first people the media contact when disaster strikes. Even though many have formal training on how to respond, PIOs representing numerous agencies in the same community sometimes never meet each other. When there's a major disaster, the PIOs are on their own. … [Read more...]
Keep track of who’s using your articles
If you write articles for print or online publications, here are three reasons why you should keep track of who's using them. --You want to thank the editors and start establishing a relationship with them. --You want to add their names to your media database and continue submitting articles as often as you can. --You want to know if anyone is … [Read more...]
Newsletter shows you what to do before crisis hits
"Crisis Manager," the free international email newsletter about crisis management, has a complementary website, Crisis Manager University. The goal of the site is the same as that of the newsletter--it brings crisis management education to those who don't work in this field, or even … [Read more...]
Small business news is red hot
If you own a small business, you needn't feel like the tiny David up against the giant Goliath when it comes to being covered by the media. Small business news is red hot right now because a huge segment of the economy is fueled by small businesses hiring. Check out the tips I offer on how to generate publicity for small businesses in the … [Read more...]
Go out with a bang and write your own obit
True Publicity Hounds take every opportunity to build the buzz and keep it humming, even long after they're gone. How? By writing their own obituaries. Check out this article in Newsweek magazine on an emerging trend--writing your own obit. … [Read more...]
Double-check dates in press releases
Here's a tip that seems so obvious that you'll wonder why I'm even mentioning it. But TV personality Connie Dieken says it's a frequent mistake that will send your news release or story pitch right into the TV station's wastebasket. Ditto for news releases sent to print media outlets. Too often, the day and date of an event don't jibe. For … [Read more...]
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