Seventh Generation, which sells non-toxic household products and other supplies, recently halted a successful online promotion in which it donated free, environmentally-friendly tampons and sanitary pads to homeless shelters throughout the world. The company sent a package of organic cotton tampons or chlorine-free pads to a shelter if a visitor … [Read more...]
YachtBuddy.com wants news about sailing events
Do you have news about sailing events, boat shows, yacht launches or speedboat trials? If so, YachtBuddy.com, based in Antigua, wants it, as well as yacht brokerage news. "We would like yacht and marine product reviews and articles too. If it would fit in a yacht magazine it would be suitable. … [Read more...]
Harvard Business Review pitching tips
If you or the boss are aching to get into the Harvard Business Review, the management bible, check out these pitching tips from Deputy Editor Karen Dillon, courtesty of Marketing … [Read more...]
How to promote in the sluggish building industry
What do you do if you're in charge of PR for a company in a sluggish industry? That's the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim … [Read more...]
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley's excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick's Day nears. You don't have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from [Read more...]
Christian-oriented musicians need publicity ideas
Dave Butcher of Vincent, Ohio writes: "My wife and I have a music ministry. Our program includes my testimonies and recitations interspersed with Carolyn's songs using soundtracks. You can see our Spiritual Road website. "Carolyn has had several songs on radio Top 50 charts, and … [Read more...]
Social networking sites: The 30 most useful
Having a difficult time understanding the dozens of social networking sites, how to use them in your publicity campaign, and which to use first? Check out this fabulous list, in order of importance, courtesy of Jane Copland at SEOmoz.org. She … [Read more...]
Online publicity tip: How to become a guest blogger
I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here's how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to build the … [Read more...]
Unusual product packaging is worth publicizing
"How do I open this damn thing?" I ask myself in frustration at least once a week. I'm trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just bought. If my … [Read more...]
Gift Guide Show June 13 in New York City
If you sell consumer products in one of seven areas, you can meet journalists who want to know about your products by attending the Holiday Gift Guide Show June 13 at the Marriott Marquis in New York City. It's sponsored by Stark & Associates. The show will feature 50 non-competing exhibitors in the health, home, beauty, fashion, men's, … [Read more...]
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