How to Use Facebook to Showcase Your Brand

By Ivan Serrano The question on the minds of Publicity Hounds and marketers minds is, "How do we keep up with all the changes in social media?" Facebook, in particular, is notorious for making changes, without warning, that cause previously successful social media tactics to tank. Regardless, this is part of the social media game. Social … [Read more...]

Book publicity tip: Share testimonial photos on your Facebook page

When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in Tuscany with seven strangers during one life-altering summer.  Gail, a breast cancer survivor, hoped … [Read more...]

How much is an email address from Facebook really worth?

   Here's a startling statistic that will force you to really think about how much money you're probably leaving on the table on Facebook. Studies show that the average Facebook "Like" is worth about $10 a year. Some of those people will buy from you when they see you promoting things, but most won't. If that same person who "Likes" you, … [Read more...]

6 Common Problems with Opt-in Boxes on Facebook

Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad. Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like only 11 percent. That number is shrinking … [Read more...]

Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook

I'll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn't intuitive, at least for me. But for every person who hates it, there's another who swears it's one of the best marketing tools … [Read more...]

Dog Tweets—Authors: You can’t promote your book on your Facebook profile

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Effective story-telling for business [Works for PR and during media interviews, too.] The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without … [Read more...]

Dog Tweets—How To Contact Facebook: A Directory of 120+ Forms

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How To Contact Facebook: A Directory of 120+ FormsUse this guide to show you exactly where to report content on Facebook. The top 5 reasons every artist should blog.Artists create some of the most visually engaging, dynamic blogs on the … [Read more...]

Why Pinterest contests are easier than Facebook contests

Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the Brides of North Texas. A fun contest with an enticing prize can go viral within hours. Contests can pull traffic to your website, build your email list, get you in front of people who never knew you … [Read more...]

Dog Tweets–Facebook: Are the good times really over for good?

Here are my top 10 tweets from this past week, great for retweeeting. If you missed these, follow me on Twitter. Facebook: Are the good times really over for good?http://ow.ly/goF1I Great explanation of Google AuthorRank.  If you write anything online, read this. http://ow.ly/gpl84 9 mistakes you're making on LinkedIn  http://ow.ly/gpsSI  How guest … [Read more...]

Increase your Facebook Page reach with ‘Get Notifications’

The annoying reality on Faceboook is that only about 17 percent of your Facebook fans, if you're lucky, actually see your status updates in their feed.   Facebook wants you to pay, either by buying a Facebook ad or a Sponsored Post, so that more people can see your updates. When Facebook page owners finally realized that, they started complaining … [Read more...]