Book publicity tip: Share testimonial photos on your Facebook page

When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in Tuscany with seven strangers during one life-altering summer. 

Gail, a breast cancer survivor, hoped that writing about the struggles with breast cancer would remind women of the importance of mammograms.

She was thrilled when, this week, reader Toni Daylor emailed to tell her that the novel nudged her to make a long overdue appointment for a mammogram. Toni also included a selfie of her and her Xray tehnician, holding a copy of Gail’s book. Gail asked for permission to post it to her Facebook page, and from there, word is spreading.



“Little did I know that the book would actually have this type of effect, even though that was my hope,” Gail said. “And, by the way, it’s also good publicity.”



Jump on testimonial photos like this one. It’s a feel-good story that your friends, followers and fans will love to share and, often, it can be just as powerful as getting a great book review. 


Other Tools That Can Help You with Book Publicity:

Where to Find Millions of Readers Online to Review, Recommend and Buy Your Books

How to Launch a Book, Promote It and Sell a Truckload, Without an Expensive Publicist 

Crowdfunding: How to Use Other People’s Money for Your Book or Project

How much is an email address from Facebook really worth?

Facebook Like button on cash


Here’s a startling statistic that will force you to really think about how much money you’re probably leaving on the table on Facebook.

Studies show that the average Facebook “Like” is worth about $10 a year. Some of those people will buy from you when they see you promoting things, but most won’t.

If that same person who “Likes” you, however, also gives you their name and email address, that fan is worth a whopping $120 a year!

In other words, convince them to opt in on Facebook and they are now worth 11 times more than if they had simply “Liked” you.


Why a Facebook Opt-in Is Worth That Much


Once they opt in, you can email them valuable content like tips and advice on how to solve a business problem and really promote your expertise.

If they’ve been with you for awhile and love your content, chances are far greater that they’ll buy from you if you send them an email promotion instead of asking for the order on Facebook where most people hate blatant promotions.

That’s why selling on Facebook is usually ineffective. You need to get your fans onto an email list. Right now!


Learn How to Gather Email Addresses, Step by Step


Internet marketer Don CrowtherMy friend Don Crowther will give you step-by-step directions on how to do that, for free, when he’s my guest on a webinar from 4 to 5:30 p.m. on Thursday, Dec. 12. He’ll also teach you how to use Pinterest and your own blog to build a valuable email list of people who will let you market to them over and over again.

Register for the free webinar “Turn Your Social Media Into a List-building Machine.” 

You can access the free step-by-step directions after the webinar.


Do the Math. How Much Money are You Leaving on the Table? 


If an email address you’ve harvested from Facebook is worth $120, multiply that by the number of fans you have. Now do you see why you’re leaving money on the table?

Register for my webinar with Don right now.

6 Common Problems with Opt-in Boxes on Facebook

Facebook is digging into its back of tricks, yet again, and making it more difficult for users to create a buzz without buying an ad.

Remember the big ruckus last year when people discovered that only a small percentage of fans were seeing status updates posted to a page? Back then, it was something like only 11 percent.

That number is shrinking even more. 

Advertising Age got its hands on a document that Facebook sent to its partners recently. In it, Facebook admits that the main reason for you to acquire fans isn’t to build a free distribution channel for your valuable content. It’s to make sure Facebook ads work better. Bottom Line: The vast majority of fans will NOT see your content unless you buy an ad.

Lost of people saw this one coming.


What If You Don’t Have Money for Ads?


As Facebook tightens the vise, that means it’s more important than ever to make sure that you’re not only providing quality content but that you’re pulling Facebook fans into your marketing funnel and making sure you keep them happy with even more content than they’ll find on your page.

One of the best ways to do that is with an opt-in box on your Facebook page. An opt-in box adds people to your email list, with their permission, and that means you can market to them over and over again. I’ve had one on my Facebook page for more than a year, but sign-ups have been stagnant recently. Until last week, I couldn’t understand why. 

Then I saw my friend, Don Crowther, demonstrate step-by-step how to add an opt-in box to a Facebook page that visitors will find absolutely irresistible. You can use his method, for free, and watch him demonstrate it during a webinar I’m hosting with him from 4 to 5:30 p.m. Eastern Time on Thursday, Dec. 12. Register here for Turn Your Social Media Into a List-building Machine.  


Why Your Opt-in Box Isn’t Working


If you already have an opt-in box on Facebook, and you’re happy with the number of email addresses you’re collecting, you probably don’t need Don’s training. But if you’re not collecting lots of email addresses and making money from them, Don says,  this could be why:

1. You’re offing the same tired freebie you’ve been offering for years, like an ebook or White Paper.

2. You’re offering the same freebie to different target audiences. Don’t assume everyone wants the same content. On Facebook, you can offer different opt-in boxes for different audiences. 

3. Lack of a compelling thumbnail that catches visitors’ attention. If visitors arrive on your Facebook page and get distracted by the many links, they might not know you’re offering great content and that they can opt in to get it. During the webinar, Don will share a great tip on how to persuade visitors immediately to opt in to your email list.

4. Using another company’s tool to create an opt-in list. Some tools cost $10 to $40 a month, Don says, and that eats into any profit you might eventually make from an email list.  

5. Not sending top-quality content to people on your list after you get their email address. What good is an email if you aren’t constantly impressing those people with great content and, periodically, asking for the order? 

6. Not using video on the opt-in page. This is very easy, Don says, and he’ll demonstrate exactly how to do it.


don crowther opt-in box on facebook

Register for Thursday’s call here. 

What other questions do you have about opt-in boxes on Facebook? List them below, and bring them to Thursday’s webinar with Don.  

Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook


I’ll be the first to admit that Facebook may well be the most confusing of all the social media websites.

It changes frequently. It has apps, tabs and other tools hidden in the strangest places.

It isn’t intuitive, at least for me. But for every person who hates it, there’s another who swears it’s one of the best marketing tools around.

Chris_headshotCount Christine Buffaloe among the raving Facebook fans. She uses her profile page daily to communicate with her friends, and her page to communicate with people for business.

She teamed up with me last month to present two webinars to romance authors on how to use social media to sell books. She taught Facebook. I taught Twitter.

We learned rather quickly, from the questions they were asking, that much of what we were teaching was way over their heads. Some loved the “how to market” lessons. But others asked very basic questions like how to create a profile, how to create a page, how to configure their settings, where to find the settings, and whether they can use their book cover as their profile photo (no!).

That’s when Chris decided to recruit an all-star lineup of social media experts to help her present a 10-part series on Social Media 101 for Authors. She calls it “Social Media KISS for Authors: Keep it Simple & Serene” (affiliate link).

She kicks it off this Thursday, Feb. 28, with Part 1 on how to create a Facebook profile. She’ll present two more sessions on Facebook the following two weeks, followed by sessions from guest presenters on how to blog and how to use Twitter, Pinterest, LinkedIn and Amazon. I’m presenting a session on Thursday, March 28, on how to use Twitter to market books.

Each presentation, from 30 to 45 minutes, will be followed by a Q&A. All start at 4 p.m. Eastern Time.

You can sign up for the entire series, or pick and choose only the sessions you need.

You won’t learn strategy, how to read your statistics, or other more advanced tricks. This will be nuts-and-bolts training on how to create your accounts and take advantage of every tool available to put your best foot forward and sell more books.

Don’t miss this one. And bring ALL your questions, no matter how basic.

And no, you don’t have to be an author to participate. If you’re at all confused, frustrated or depleted because of social media, this one is for you.

Dog Tweets—Authors: You can’t promote your book on your Facebook profile

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.

Effective story-telling for business [Works for PR and during media interviews, too.]
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: “Writing without conflict is propaganda.”

22 tips for using Pinterest. [Have a strategy. Don’t just pin willy-nilly]
So you may be asking why you should use Pinterest for business. It is because based on its performance, it can become a powerful tool for your business. It may be even better than Facebook.

3 good reasons not to accept LinkedIn invitations to connect only from people who know.
If you are refusing connection invitations on LinkedIn because you don’t know the person who sent you the invitation, you might want to rethink your strategy, particularly during a job search.

Authors: You can’t promote your book on your Facebook profile.
“Social Media KISS (Keep It Simple & Serene) for Authors.” It’s a one-hour call every week that focuses ONLY on the basics.

Hashtags are now part of big brands’ marketing campaigns. [Why not small brands too?]
We are now entering the hashtag era, as evidenced by the half of Super Bowl ads that carried them.

12 best social media conferences to attend in 2013.
Have you been to any of the above events? Which ones are you the biggest fan of? Which invaluable ones did I miss?

Time magazine’s editor offers detailed pitching tips. Don’t miss this one.
Harry McCracken, the magazine’s editor-at-large, discusses good and bad pitches in a recent podcast. PR pros, turn your listening ears on.

Average people love to be comfortable. Rich people find comfort in uncertainty.
Average people think MONEY is the root of all evil. Rich people believe POVERTY is the root of all evil.

The Steveology Blog now accepting guest posts. He’s a major player in social media world.
If you think you have an awesome idea that senior marketers would love, and can live with rejection if I feel it doesn’t meet all the requirements below, you can apply to be a guest author and have thousands of readers and newsletter subscribers to see your work.

13,000 boxes of Girl Scout cookies dumped in landfill. Bad publicity. Scouts HQ seems unconcerned.
A David Goldstein investigation reveals that more than 13,000 boxes of perfectly fine Girl Scout cookies were trashed — rather than donated.