On TV and Radio, Avoid a Hot Mic That Leads to PR Hell

How-to-Avoid-a-Hot-Mic-That-Leads-to-PR-Hell

By Roshanda E. PrattIt has happened to presidents, vice-presidents, CEOs, athletes and even reporters.Those who witness it relish in enjoyment while those on the back end are utterly embarrassed. It's called being unaware of the "hot mic" and saying something intended to be private. Hot mic situations happen more often than you realize.It's so … [Read more...]

Help This Hound Returns: Submit Your Publicity Question

Help This Hound--700

Help This Hound, a regular feature in my twice-a-week email tips, was one of the most popular sections of my newsletter.Readers loved it, because they could submit a question about a publicity problem that stumped them. I featured the question here and then included it in the newsletter. Other readers, who welcomed the challenge, would come here … [Read more...]

Dog Tweets–The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The 10 REAL Reasons Your Book Was Rejected: A Big 5 Editor Tells All ow.ly/K7c2m via @annerallen #authormarketing How to Add #Pinterest Descriptions to Your Images via @bethjhayden ow.ly/KcMQw #pinterest 5 Tips to … [Read more...]

Dog Tweets–Audio PR: Tips and tricks to hit the airways

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Audio #PR: Tips and tricks to hit the airways. ow.ly/JwWqA Inmate Gets 37.5 Years in Solitary Confinement for 38 Facebook Posts ow.ly/J9gjw3 Ways To Profit From Coca Cola’s #ContentStrategy ow.ly/J9imP Here are 10 ways … [Read more...]

Dog Tweets–Learn how to maximize your media leads

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Learn how to maximize your #media leads! ow.ly/J1VnrWebsite Tools that Will Maximize Your Engagement ow.ly/J8FyN #mondaymemo via @SusanGilbertBook #publicists crushed that Jon Stewart's leaving. He helped authors sell … [Read more...]

Dog Tweets–7 Writing Strategies to Boost Traffic on Your Blog

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 7 Writing Strategies to Boost Traffic on Your #Blog ow.ly/IJCux RT @PRforAnyone: Five Tips For Integrating Social Media Into Your Communication Plan buff.ly/1q9BlZw #PR #socialmedia How to Get a Juicy Quote for Your … [Read more...]

9 ways to use these 9 PR posters

9 PR photos for your office walls

  Here's a clever example of content creation, courtesy of the folks at  Prezly.com, a communications platform that helps companies communicate with the media, influencers and their communities. It's a series of 9 PR posters for your office walls, in a printable format. You can see the titles of the nine posters on the screenshot above. But what … [Read more...]

Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making

Foster Farms

This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author. *     *     *  By Linda Rastelli Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country. Reading … [Read more...]