One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people's email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an email that asks: … [Read more...]
Article writing: How to shave minutes off this task
Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It's called The Stopwatch Strategy. Chris explains: "Get yourself an inexpensive stopwatch or desk clock. Become aware of … [Read more...]
Amazon bestseller campaigns not worth it
I'm sick to death of the parade of authors who hit me with sales pitches to buy their books on Amazon.com on such-and-such a day. And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns. Full disclosure: When these campaigns were all … [Read more...]
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday's National Public Radio show "Talk of the Nation," and the topic was "The Web and the Rise of Rotten Reviews" and how to recover from them, whether you're a restaurant, an author, a band or anyone who is reviewed by anybody. One of … [Read more...]
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: "For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. "While those who have purchased my safety program rave about it, I have … [Read more...]
YouTube videos build buzz for raunchy book for men
What's a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won't touch it?
Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as [Read more...]
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: "Over the holidays, I launched The Well-Heeled Society. It's the first online gift registry that's exclusively for single women. "With us being the 'it girls' thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our 'eligible single status', I have … [Read more...]
Online publicity tip: How to become a guest blogger
I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here's how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to build the … [Read more...]
Gift Guide Show June 13 in New York City
If you sell consumer products in one of seven areas, you can meet journalists who want to know about your products by attending the Holiday Gift Guide Show June 13 at the Marriott Marquis in New York City. It's sponsored by Stark & Associates. The show will feature 50 non-competing exhibitors in the health, home, beauty, fashion, men's, … [Read more...]
YouTube: Perfect place to sponsor a contest
Sponsor a contest on whatever it is you're promoting, and let the amateur videographers over at YouTube participate. That's what the nonprofit SmartPower has done. Its national non-profit marketing campaign, which promotes the use of clean … [Read more...]
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