Sponsor a contest on whatever it is you’re promoting, and let the amateur videographers over at YouTube participate.
That’s what the nonprofit SmartPower has done. Its national non-profit marketing campaign, which promotes the use of clean renewable energy from sources such as wind, solar and water, is sponsoring a contest at YouTube.com for the most creative 30- second public service announcement.
It has contacted film students, environmentalists and others committed to a cleaner future. So far, it has collected 11 videos on its YouTube page.
A panel of judges will review the ads, and the winning entry will receive $10,000 and be included in SmartPower’s national TV campaign.
Deadline is April 22, Earth Day. Learn more about the contest.
If you’ve found a way to get YouTubers involved in your publicity, advertising or marketing campaign, let the media know.
Stories like this are perfect for top-tier media outlets as well as for smaller papers like business journals and daily newspapers and even TV stations, simply because YouTube is so hot.
But that doesn’t mean the media will jump on just anything related to YouTube. You must pitch quickly and convincingly. Raleigh Pinskey, who was my guest during a teleseminar called “How to Create the Perfect 30-Second Pitch,” says you have to attract the attention of busy media people, sometimes in as few as 5, by leading with your best material right at the front of the pitch.
That means asking a question, or offering an interesting statistic or stating something that sounds outlandish.