Jamar Johnson of Phoenix, Arizona writes: "I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I … [Read more...]
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don't use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That's because many of them study or party late into the night. … [Read more...]
How to promote luxury high-rises
Jennifer Marko of Jacksonville, Florida writes: "I represent a luxury high-rise community, which is almost sold out, but we don't want to lose momentum on our publicity efforts about the community itself. Our target market is retired or almost-retired empty nesters looking to downsize their lifestyle so they can travel. The 12-story building is … [Read more...]
Don’t overlook ethnic media oulets
When you're creating a media plan, don't overlook the numerous ethnic media outlets, from small weekly newspapers to specialty radio shows. This article at WashingtonPost.com says the landscape of ethnic media has grown more crowded in recent years, reinforced by the same immigration patterns that are driving the nation's population … [Read more...]
How to convince a magazine to write about maternity boutique
This week, 10 Publicity Hounds have tips Andrew Ingram of Toronto, Canada. He and his wife own a high-end maternity boutique. A local magazine that has a Best of Toronto section and a fashion guide continues to ignore them. Andrew wants clever publicity ideas that will get the boutique into the magazine and elsewhere. From Christina Sorbella of … [Read more...]
Pitch stories to Religion News Service
When I attended my niece's high school football game in Ohio last fall, I couldn't help but notice that some of the cheerleaders looked like (starts with the letters SL and rhymes with mutts). Apparently, it's not just me feeling old again. A story in my local paper yesterday discussed the spirited debate over what's appropriate at high school … [Read more...]
How to promote an online honeymoon gift registry
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: "Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You'll have a much more qualified audience. I bet you could easily pitch a … [Read more...]
Know everthing possible about your target audience
If you're an author, doctor, or other expert who writes about, treats or discusses breast cancer, what magazines would you target if you wanted to pitch a story about the topic? The most obvious answer, of course, is any of the big-circulation women's magazines like Woman's Day, Working Woman or Ladies' Home Journal. Overlooking the smaller, less … [Read more...]
Oprah’s audience might not be right for you
Not a week goes by that somebody, someplace, doesn't ask me "How do I get onto 'Oprah'?"
The question comes from some of the most unlikely candidates. They're people with dry business topics that would lull Oprah's viewers to sleep. Or they've written a boring book that just wouldn't appeal to the demographics of her audience. … [Read more...]
How to promote an ezine for Boomers, seniors
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and … [Read more...]