I can hear the engines revving right now. It's the sound of Publicity Hounds starting a pitch-fest that lasts from now through the new year. Savvy Hounds know that this week and next are the very best times to pitch newspapers, TV stations, radio stations, bloggers, ezine publishers and other media that have short deadlines. That's because … [Read more...]

Thanks to Publicity Hound Shawne Duperon, a TV reporter, for reminding us that December is the very best month to pitch TV stations. "Newsrooms are no longer in a busy Sweeps month, so many employees are taking time off," she says. Fewer employees means they need your story in a big way. She suggests: ---Any gift ideas? Any new or interesting … [Read more...]

I heard a news report yesterday that many retailers already had stocked their shelves with Christmas decorations and gift items a week before Halloween. Why? Because they're hoping to get your money before the utility companies do. Skyrocketing natural gas prices this winter might force consumers to spend less on holiday gifts once they see their … [Read more...]

From now until October 31, the media will be reporting an anything even remotely connected to Halloween. So start thinking about ways you can piggyback off this holiday---the second biggest retail holiday of the year. Here are some ideas to get you started: ---Roadside markets, nurseries and agricultural associations can offer tips on how to buy … [Read more...]