Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
How to promote events on Twitter, Facebook & LinkedIn
When it's time to promote your next live or virtual event, don't assume that you'll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn.
Spending too much time promoting on one of … [Read more...]
5 ways to use social media sites to promote your events
The next time you sponsor a live or a virtual event, don't forget all the ways you can use social media sites to promote them. Here are five, which I'll discuss in more detail when I present the webinar "[Read more...]
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes:
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters … [Read more...]
In-flight magazine editors and readers love these 7 topics
You won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for … [Read more...]
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets.
One way for speakers to … [Read more...]