So many of us are addicted to Pinterest, that it's all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our "must do" lists during a publicity … [Read more...]
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club's annual Gardening Seminar, which we hosted on Saturday.
We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com.
1. Start early!
I … [Read more...]
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
Spending too much time promoting on one of those … [Read more...]
The next time you sponsor a live or a virtual event, don't forget all the ways you can use social media sites to promote them. Here are five, which I'll discuss in more detail when I present the webinar "[Read more...]
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters and … [Read more...]
You won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an … [Read more...]
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets.
One way for speakers to … [Read more...]
If you're not using teleseminars in your business, you're missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say.
With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events.
They're also a … [Read more...]