So many of us are addicted to Pinterest, that it's all too easy to forget about some of the tried-and-true sites like Meetup.com that should be on top of our "must do" lists during a publicity … [Read more...]
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club's annual Gardening Seminar, which we hosted on Saturday.
We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com.
1. Start early!
I … [Read more...]
6 ways to promote your retail business before you open
Create a buzz all over town long before your store opens. These days, in a sour economy, businesses opening just about anywhere are major news. So don't shy away from publicity. Here six ways to promote your retail business before you open. Display a large … [Read more...]
How to promote events on Twitter, Facebook & LinkedIn
When it's time to promote your next live or virtual event, don't assume that you'll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn.
Spending too much time promoting on one of … [Read more...]
5 ways to use social media sites to promote your events
The next time you sponsor a live or a virtual event, don't forget all the ways you can use social media sites to promote them. Here are five, which I'll discuss in more detail when I present the webinar "[Read more...]
Wanted: Alternatives to dreaded ground-breaking events
Lois Kirkpatrick of Fairfax, Va., writes:
"I work for a large county government that has a variety of groundbreaking/grand opening events.
"The facilities range from libraries, parks and public safety buildings to homeless shelters … [Read more...]
In-flight magazine editors and readers love these 7 topics
You won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for … [Read more...]
Speakers, tweak your topic for recession-proof college market
Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets.
One way for speakers to … [Read more...]
Giving free speeches? More places where you can speak
If you're giving free speeches in your community as a way to practice before you start charging a fee, or simply to market your business, here are more places where you can speak.
Add them to [Read more...]
Learn how to teach, sell & create products with teleseminars
If you're not using teleseminars in your business, you're missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say.
With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events.
They're also a … [Read more...]