Website owners who ask visitors to complete an online form, and then simply thank them for doing so, are missing a powerful opportunity for a little publicity, and possibly some extra sales. If visitors have completed the form because they want more information about your product or service, or they're asking a question, or they want a quote, … [Read more...]
Nonprofit marketing expert Sandy Rees Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the "woe is us in this bad economy" hook. Don't, says Sandy Rees, nonprofit marketing expert. Not only is it depressing, it doesn't set your nonprofit apart from all the others that are grousing. If … [Read more...]
Press release mistakes abound. When you write your next release, don't overlook the one part of it that can determine whether it's a huge success, or a great big dud. It's the call to action---the sentence that tells readers exactly what you want them to … [Read more...]
When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws. The newest tool is the +1 button, shorthand for "this is pretty cool" or "you should check this … [Read more...]
Publicists, how many more clients do you think you can attract if your name comes up on the first page of Google every time someone searches for a PR person with your expertise? Tom Antion, my Internet marketing mentor, can help. Tom is looking for … [Read more...]
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]