Tips, Tricks & Tools for Free Publicity
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a … [Read more...]
I'm honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity.
She's one of my Publicity Hounds, and she presented two fabulous sessions last week at [Read more...]
Have you ever found yourself writing a great article, or website copy or even a press release, and suddenly you're hopelessly stuck because you can't think of a better way to say a word like "authentic" or "beautiful" or "free"? I've been known to sit there for 20 minutes staring at the screen. My friend [Read more...]
More bad news for authors and publishers who want book reviews in top-tier newspapers. The Wall Street Journal says that sometime this spring, the Los Angeles Times will announce that it's folding its highly … [Read more...]
Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he'd choose free publicity almost every time. That's because generating interviews, giving your expert opinion, writing articles and having journalists … [Read more...]
Publicity Hound Carolyn-Howard Johnson, publisher of the Sharing with Writers ezine, says her editor at MyShelf.com is looking for another reviewer. Carolyn writes: "As many of you know, I recommend reviewing as a way to trade your writing for exposure. Some reviewers get paid but I don't view … [Read more...]
Copyright © 2024 The Publicity Hound ™ · PublicityHound.com
