If you're trying to figure out how to be a great guest on a radio talk show, just exhibit the same traits that stations demand in their hosts. In the February issue of Talkers magazine, talk show consultant John Mainelli who also covers radio for the [Read more...]
Food nutrition facts will beef up food pitches
If you're pitching a story about a food product, offer the nutritional benefits of the product at the front of your pitch. That's one of three tips offered by David Ward in his article in the March 20 issue of PR Week. Other PR tips for foodies include: ---Look beyond newspaper food pages … [Read more...]
State of the Media Report shows journalists more stressed than ever—good news for PR people
It's a great day to be a PR person and a bad time to be a journalist. So says the March 20 issue of PR Week, in an article commenting on the third annual State of the Media Report written by the … [Read more...]
Parenting tips needed by the media, so pitch story ideas about children
If you're an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don't forget the kids. I don't have children. But while at the local library last week, I paged through three magazines for parents, including [Read more...]
Publicity for musicians, songwriters and bands on a budget
Update on March 23, 2018: I just discovered a wonderful step-by-step tutorial called The Ultimate Guide to Social Media Marketing for Musicians by Ged Richardson.
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Musician [Read more...]
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That's because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction … [Read more...]
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: "I am working with Rex Bowlby, the author of the book "Why Would I Want the Toy, When I Can Have the Box?...101 Ways to Make the Most of Your Children, With the Least from Your Wallet." "It provides a treasure chest full of ideas on teaching and bonding with your kids using everyday items … [Read more...]
PR agency websites rank among the lowest
Many PR firms' websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more … [Read more...]
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it's a great time for Publicity Hounds to pitch. PR … [Read more...]
People magazine will listen to pitches even if you aren’t a celebrity
The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says you don't have to be a celebrity to get into … [Read more...]
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