If you're pitching the trade press, one of the biggest mistakes you can make is telling an editor that you just bought an ad. Most reputable trade press editors don't care, and like their brothers and sisters at consumer magazines and newspapers, they will be insulted that you mentioned it. That's one of 10 tips offered by Bob Milroy, the … [Read more...]
Diane Rehm Show doesn’t want self-published authors
If you're trying to get onto "The Diane Rehm Show" on National Public Radio, forget about pitching her for an author interview if you're self-published. "If a publishing house is not interested in publishing your book, there has got … [Read more...]
Horticulture magazine wants product info for holiday gift guide
Do you sell the perfect pair of gardening gloves? Or hand-made herb markers that any gardener would be proud to display among the basil and oregano? How about furniture with a garden theme? Or outdoor or patio products with panache?
If so, the bimonthly Horticulture magazine (circ. … [Read more...]
Publicists, clients need prenuptial agreements
I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the last several years with … [Read more...]
Melbourne Wildlife Sanctuary needs publicity, marketing tips
Leanne Fielder of Melbourne, Australia writes: "I work for the Melbourne Wildlife Sanctuary at La Trobe University in Melbourne, Australia. For over 35 years, volunteers and a skeleton staff have transformed 71 acres of degraded land into a rich and diverse area full of rare and unique flora and fauna that have not been seen in the greater … [Read more...]
Wall Street Journal changes health reporters
One of the biggest frustrations of generating publicity is getting to know a reporter, then watching her leave, or change beats. So it is with health reporters at The Wall Street Journal. The Navigator, a blog published by Bacon's, reports that WSJ health reporter Sarah Lueck, … [Read more...]
Radio talk show guests have two more items to add to their pre-show checklist
Publicity Hound Carol White of RLI Press in Wilson, Oregon adds to last week's item about things to … [Read more...]
Ladies’ Home Journal editor offers pitching tips
If you're pitching the Ladies' Home Journal, adhere to its three-month lead time. So says Julia Kagan, the health director at the magazine, whose pitching tips were featured in an article at the Media Insider blog. Other things you should know: The magazine prefers news tips, not how-to … [Read more...]
Free ebook on publicity gives you 24 ideas you can steal
"The Best of The Publicity Hound's Tips of the Week of 2005" is hot off the computer. It's a compilation of the 24 tips from last year's weekly ezine that evoked the greatest response from readers. You can still use many of these tips in your 2006 media campaign. You can download the … [Read more...]
Corporate tips booklet author needs advice
Joyce Restaino of Newfoundland, New Jersey writes: "I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages in a few … [Read more...]
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