Dog Tweets–14 Ways to Increase Your Clickthrough Rate on Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird14 Ways to Increase Your #Clickthrough Rate on #Twitter

How to Leverage Mean #Tweets And Other Negative Feedback #crisismanagement

5 Ways to Get 10x More #Retweets on #Twitter | @WordStream

#Twitter #Marketing: 7 Ways to Use Twitter You May Not Have Thought Of

#Twitter Reveals ‘Retweet With Comment’ for Added Engagement | @CarlyPage_

Everything You Need To Know About #Twitter’s New #Video Feature via @B2Community

The #Twitter Response Guide For #Business: 10 Research-Backed Ways To Improve Your Twitter Customer Engagement

New Research: Who Follows #Brands on #Twitter? | @simplymeasured #SEO

5 Do’s And Don’ts For #Twitter In 2015 via @altrinchamhq

7 Tips for Consistent #Branding on #Twitter | SocialTimes




Use a short, numbered list to draw attention to a tweet

Here’s a clever way to draw people’s attention to a tweet, particularly if they’re on a platform like Tweetdeck or Hootsuite, importing several streams, and seeing dozens of tweets on their screen.

Create a very short list and give each item its own line, like this tweet from @jarredbkeller which immediately caught my attention because of all that white space:




He used only 121 of the 140 characters Twitter allows, leaving room for retweets.

Speaking of Google+, I posted a a link this morning to a Google+ Cheat Sheet that explains the three ways to format your text: boldface, italics and strikethrough.

If you aren’t formatting your Google+ posts, start! Short on time? Format the most important ones that you want to stand out. Adding headlines in bold type really draws readers’ eyes, helps scanners, and pulls more people into your post:


Wanted: Google Plus Cheat Sheet 

Do you format social media posts any other way? If so, share in the Comment section.

Make a video of your Twitter account with this free tool

If you’re on Twitter, you can now make a video of less than a minute that will give people a quick summary of the types of information you share, who follows you, and when you tweet.

It’s Vizify, and before you use it, I recommend you watch this short video I created that explains how to use it:


That video was my first effort. I tried it again and came up with a much better video that more accurately describes the types of content I tweet. And I was able to hand-pick typical tweets and choose better music instead of the annoying clip I chose at random in the first version.

11 Ways to Share Your Video

When you’re done editing, Vizify creates a link for you, and then lets you share it across your social media channels.

Sharing buttons on Vizify






I didn’t use that feature, however, because I’d rather customize the message. 

Here are 10 ideas on what to do with your video after you’ve created it:

  1. Include the link in your email signature.
  2. Vizify has an auto-mention function you can use when you’re done editing your video. It will let you share it with your three biggest Twitter fans, the ones who engage the most with you. Visify tells who who they are.
  3. Share it on your Facebook profile or fan page, a great way to get more Twitter followers.
  4. Include the link in your LinkedIn profile, on your LinkedIn company page, and share it within LinkedIn groups.
  5. When accepting a LinkedIn invitation. Reply to the invitation, share your link and suggest they also follow you on Twitter. 
  6. Pin the video to one of your Pinterest boards.
  7. I didn’t do this, but you can create different videos for different uses. A professional speaker who’s also an author can create a video that features photos, Vine videos and tweets related to her speaking. She can create a second video that pulls content related to her books.
  8. Share it on Google+.
  9. Blog about it, like I’m doing here.
  10. Include it in your online pressroom.
  11. Include the link in your video descriptions on YouTube so that people who like your videos know where to find you on Twitter.

OK, Hounds, what have I missed? How else could you use this? If you create your own Vizify video, share the link below in the Comments section so we can watch it. 

Also see “Free Cheat Sheet: 15 Ways to Pull More YouTube Traffic”

Dog Tweets of the Week–7 overlooked self-promotion opportunities for your company

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

7 overlooked self-promotion opportunities for your company. [I love #3]
Here are just a few methods which are commonly overlooked, but can bring a lot more exposure to your company.

How to use Topsy to find your first tweet.
Today, social analytics platform Topsy has unveiled a huge upgrade, adding Twitter’s entire history of 425 billion public tweets to its archives.

5 places to find free images for your blog.
Here is a list of different places to get free use images that you can use for your website, blog or anywhere else without paying a dime.

10 tools or apps that help PR pros deliver amazing pitches to potential clients.
Often winning the most lucrative B2B tech PR clients requires entering a competitive pitch. These need meticulous preparation and a confident, slick team to deliver a presentation that knocks the prospect’s socks off. Here are our top 10 tools and apps (most of them free or dirt cheap) that will make crafting a killer pitch that little bit easier.

Have a great story to pitch? Here are 7 places to find freelance writers
When you’re planning a publicity campaign, don’t overlook freelance writers, a powerful resource that can help you spread the word about your product, service, cause or issue. Freelancers often use the same valuable sources (like you) over and over again, as they write for different newspapers, magazines and online news sites.

3 free tools to create an embed code for infographics.
After all of the hard work of creating an informative, and eye-catching infographic for your business, you will want to make sure that it is viewed and shared by as many people as possible. Thankfully there are several resources available, which help you to create what is called an‘embed code,’ or HTML code for your infographic.

How to Be Active on LinkedIn
LinkedIn’s entire pool of members is too vast for you to totally engage in, of course, but you do want to become a reliable authority in your particular business niche. You want to become someone everyone automatically thinks of as a leader, when they think of your area of marketing or business.

How to Use Facebook to Grow Your Email List Quickly
Building an email list is one of the most important things you can do to grow your business, because leads lead to customers. The great news is, Facebook is an excellent tool for growing your email list quickly.

Social media vs. having a life: 3 ways to strike a balance
No one wants an experience like that of Cesar Kuriyama (a TED speaker now documenting one second each day of his life) who failed to enjoy a once-in-a-lifetime sunset because he was too busy trying to get a good picture of it for Facebook. Is there a way to maintain the social media presence we all need to succeed and stay connected, without missing out on those moments?

25 tips to promote your blog via Facebook and Twitter
Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities.The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach. Therefore understand Facebook and Twitter participant behavior.

Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings

 Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

8 steps to higher Facebook graph search rankings.
Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the time to ensure your page shows up within relevant results of Facebook Graph Search is more than worth the time.

Experimenting With the Facebook Embed Post Option.
If you haven’t already noticed, Facebook posts now have an “embed post” option. Now here are a few things that are really cool about this.

How to Use Facebook to Grow Your Email List Quickly
Building an email list is one of the most important things you can do to grow your business, because leads lead to customers. The great news is, Facebook is an excellent tool for growing your email list quickly.

19 experts (including me) explain how to market a small business. Ideas galore here!
We all know there is tons of free information out there that educates us on marketing. I even created a guide on 31 tips on how to market your business which gives you a front row seat on some quick marketing steps you can take to get your brand out there.

Google Images: How to Add Great Images to Business Blogs
Here are some guidelines for adding great images and infographics to your business blog, to attract readers and get their attention.

A simple way to get reminders the minute things happen to your clients.
Google Alerts is an easy way to create an automated search of content posted on public websites and online publications including blogs, social sites and news resources. The “alerts” are email updates of the latest relevant Google results (web, news, etc.) based on searches that you create.

JustDeleteMe helps you delete your account from 100+ web services.
Launched only a week ago, the site gained overnight popularity after a Minimal Mac mention, and is currently visited by hundreds, if not thousands, of users per hour.

10 Steps To Writing a Great Thank You Note
As with anything you do in business, plan out what you want to say, and make sure there aren’t any errors.  A little thank you can go a long way.

Facebook friends could lower your credit score & your chances of getting a loan.
Choose your Facebook friends wisely; they could help you get approved — or rejected — for a loan. A handful of tech startups are using social data to determine the risk of lending to people who have a difficult time accessing credit. Traditional lenders rely heavily on credit scores like FICO, which look at payments history. They typically steer clear of the millions of people who don’t have credit scores.

Win a $50 Amazon gift card from blogger LynnTerry, whose ClickNewz blog is 9 years old.
Important: The $50 winner will be announced via email, and they’ll have 48 hours to respond and claim the prize.