How to connect with TV news personalities on social media

How to Connect with TV People on Social MediaBy Roshanda E. Pratt

Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.

During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field calls from viewers who wanted to chat with their favorite anchor or host to pitch a story.

Most often, those calls were transferred to voicemail.

This was not the media acting arrogant. Could you imagine spending your day on the phone? Television people are constantly trying to manage the clock. If you spent the majority of your time on the phone, you would get little or no work done.

This super-connected world has shrunk the distance between media and the viewer.

They Need Sources

Most local television news stations require their on-air talent to create social media profiles with the purpose of connecting with viewers who could be potential sources for stories.

Reporters’ contacts in their address books are a goldmine. For a journalist to create a wide network of sources through social media, it eliminates traditional efforts of making phone calls or meeting over lunch.

Instead, reporters can use social media and other digital services to post queries online and wait for potential sources to respond.

Nowadays, journalists are online, just like the rest of us.

Muck Rack is a great tool which connects journalists, their readers and those who want to get covered. Muck Rack has taken some of the hard work out of connecting by posting a big list of journalists active on Google+. Facebook has launched Journalists on Facebook to help reporters find sources, interact with readers and advance stories.

So what about your local media? I am so glad you asked.

5 Tips for Connecting

  1. Connect with your local personalities on the social media platform where you see they hang out the most. You can find your local media on Facebook, Twitter, Google+ and even Linkedin. You’ll have to do some research to find out which media people use which social media platforms, but it will pay off.
  2. Engage don’t stalk. Say hello and create a relationship before you start pitching. The best way to do that is by commenting on their work. That’s why it’s important that you become familiar with their beats. Believe it or not, they are people too. You can comment by sending a short message to their email address at the station.
  3. Pay attention to what they might be looking for. If  you can honestly help, make yourself available. If not, don’t “pretend” that you can because it can hinder the new relationship. Remember, no one likes a phony.
  4. If you do decide to pitch, don’t be rude or spammy. Nobody likes that. If you are going to send a message through Facebook, for example, remember that you’re not the only one using that feature. My advice: Don’t even bother. You have a better chance sending a message to the email address at their TV station.
  5. Do your homework before connecting. Watch their news reports to become familiar with their work. Go to their websites where  TV stations often have profiles of on-air reporters and anchors. Read the profiles to learn more about them. Also, Google their names to see if they blog. A blog will most likely include many more details about them that you could weave into a pitch, if relevant. See how to find the name of a blogger’s dog, cat or kid in 60 seconds and journalists’ blogs offer valuable clues about how to pitch them.

 Bottom line: Don’t wait for the media to throw you a bone. Instead, make the first move.

Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

13 smart reasons to use captions on your YouTube videos
I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. Captions expose your videos to a much bigger audience.

Unfollow your “friends” on Facebook, with this new button release
It’s actually happening. After years of waiting Facebook users will soon be able to unfollow friends whose comments and updates they’d like to remove from their News Feed.

5 ways to make your Pinterest campaign worth the effort!
Pinterest is quickly earning a reputation as one of the best social media sites for generating leads and driving traffic to your site. However, this doesn’t mean that you can sign your site up for Pinterest and expect the customers to just roll in automatically.

How to reply to old YouTube comments using the new Google+ comments system
One significant limitation of the new Google+ commenting system on YouTube is that comments posted under the old system have been effectively orphaned. Conversations have been abruptly terminated and pending questions are going unanswered, because there is no easy way to directly reply to those old comments.

Publishing an ebook on Amazon? Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon.

10 Facebook page strategies from expert Mari Smith
Here’s the video of the 2-hour Face­book Fan Page reviews that include what Mari calls “Ninja Tricks” to boost your engage­ment (inter­ac­tion), expand your reach (get more peo­ple see­ing your page), and have con­ver­sions (such as a sale or get­ting an email address, what­ever your goal.)

Want social buzz on Facebook? “Buy an ad,” it says. It’s changing algorithm again.
Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.

2013 Top Winners in Tech From Mashable
Leading tech news website Mashable has named HootSuite one of its top winners in tech in 2013.Mashable cited the $165 million in funding announced in August and our steadily growing user base in naming us one of the year’s tech success stories. HootSuite was in great company on the winners list. Other businesses that made the cut include:(read on)

Social media has changed massively in the last five years.(Infographic)
Social media is never static. It is an an ever-changing array of tools and platforms built for any number of purposes.From becoming a resource for activists to showing us the earth as we had never seen it before, each year brought new social networks with new purposes (and the decline of others, like MySpace).

Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making

This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author.

*     *     * 

By Linda Rastelli

Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country.

Reading that in a New York Times editorial scared me.

I wondered whether I’m at risk because I buy chicken at Costco, which announced a recall of 40,000 pounds of chicken from Foster Farms that harbored “Salmonella Heidelberg.” Kroger Co. also took it off the shelves, while California-based Foster Farms continued distributing it.

Foster’s strategy not to recall the chicken in question is a high-stakes gamble.

Consumers are left confused, unsure whom to trust. I was reminded of another salmonella scare that caused me to eschew spinach for a time, despite knowing that was not entirely rational.

Emotions can trump facts. If people are frightened, the truth is irrelevant; your brand is damaged. Fear cripples, and may even kill, your reputation.

What can a Publicity Hound do to manage fear?

1. Apologize.

You may say, “What if I’m not at fault? Apologizing makes me look guilty when I’m not!” 

Maybe you’re not guilty, but you defuse anger by saying you’re sorry people were hurt. Now, this isn’t legal advice; that’s not my purview. But even doctors who apologize for bad outcomes are sued less frequently for malpractice. Consumers want to feel that you care and won’t put profits above safety.

Foster Farms has apologized for people being hurt, but at the same time firmly maintained that its chicken is safe if well cooked, its official position.

2. Reassure. 

If you suspect any issues about your product or service that may turn people off, deal with them, whether or not you think they’re legitimate. Maybe your industry has a bad reputation that’s rubbing off on you.

Don’t dismiss this. Get in front of it. Explain on your website and social media why yours is unlike the others.

The faster you respond during a crisis, the better. The longer you delay, the more unconcerned you may appear to the public. Your response should include what you are doing going forward, and a clear explanation of what happened and why.

Most important is your assurance that it will never be repeated. What steps are you taking? Although Foster says its chicken is safe, it also details its new procedures designed to exceed federal safety standards, above U.S. Department of Agriculture requirements.

Of course, even the best PR cannot save a bad product. If you try to conceal a health risk, eventually biology catches up with you.

Consumer Reports, among others, have publicly chided Foster Farms for not issuing a recall. If people continue to get sick, its strategy will look self-serving at best and duplicitous at worst. If things improve, the company will look vindicated.  

3. Educate.

This is a good public relations opportunity for advocacy groups and Congress, as well as the poultry industry, to discuss food safety practices and to educate the public on their respective roles in protecting public health.

The Times blames “weak regulatory powers” at the USDA, and calls for Congressional hearings to tighten regulations. The public could use a debate. If people are losing confidence in the USDA’s standards, that’s a PR problem too. Foster itself implies the standards are too low by pledging to do more.

Consumers need explanations, instructions and information. Foster Farms devoted prime space on its Facebook page and website to answering questions.

Foster Farms

So Who’s Sal Monella?

An online commenter wrote:

I remember Sal Monella. He was the Cubs shortstop back in the 70s.

*     *     * 

Linda RastelliNew Jersey-based Linda G. Rastelli is an award-winning journalist, video scriptwriter, publicist, ghostwriter, editor and co-author of Marketing: Essential techniques and strategies geared toward results (John Wiley & Sons, 2007) Connect with her on Google + and LinkedIn.

Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings

 Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

8 steps to higher Facebook graph search rankings.
Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the time to ensure your page shows up within relevant results of Facebook Graph Search is more than worth the time.

Experimenting With the Facebook Embed Post Option.
If you haven’t already noticed, Facebook posts now have an “embed post” option. Now here are a few things that are really cool about this.

How to Use Facebook to Grow Your Email List Quickly
Building an email list is one of the most important things you can do to grow your business, because leads lead to customers. The great news is, Facebook is an excellent tool for growing your email list quickly.

19 experts (including me) explain how to market a small business. Ideas galore here!
We all know there is tons of free information out there that educates us on marketing. I even created a guide on 31 tips on how to market your business which gives you a front row seat on some quick marketing steps you can take to get your brand out there.

Google Images: How to Add Great Images to Business Blogs
Here are some guidelines for adding great images and infographics to your business blog, to attract readers and get their attention.

A simple way to get reminders the minute things happen to your clients.
Google Alerts is an easy way to create an automated search of content posted on public websites and online publications including blogs, social sites and news resources. The “alerts” are email updates of the latest relevant Google results (web, news, etc.) based on searches that you create.

JustDeleteMe helps you delete your account from 100+ web services.
Launched only a week ago, the site gained overnight popularity after a Minimal Mac mention, and is currently visited by hundreds, if not thousands, of users per hour.

10 Steps To Writing a Great Thank You Note
As with anything you do in business, plan out what you want to say, and make sure there aren’t any errors.  A little thank you can go a long way.

Facebook friends could lower your credit score & your chances of getting a loan.
Choose your Facebook friends wisely; they could help you get approved — or rejected — for a loan. A handful of tech startups are using social data to determine the risk of lending to people who have a difficult time accessing credit. Traditional lenders rely heavily on credit scores like FICO, which look at payments history. They typically steer clear of the millions of people who don’t have credit scores.

Win a $50 Amazon gift card from blogger LynnTerry, whose ClickNewz blog is 9 years old.
Important: The $50 winner will be announced via email, and they’ll have 48 hours to respond and claim the prize.

Dog Tweets–11 ways to Use Google Alerts to Get More Visibility Online and Off

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

11 ways to use Google Alerts to get more visibility online and off.
Google has a very useful free alert service which can help you get more visibility, both online and offline.

4 tips for using HootSuite
Hootsuite lets you manage and keep track of your social media sites, including Twitter, Google+, Facebook and LinkedIn. You can set up filters for keywords and manage multiple profiles. If you have more than one account on each platform, Hootsuite is a great way to keep track of interactions and schedule future posts. Here are some tips for first-time users of Hootsuite.

Authors: Think like a marketer, sell ebooks like a pro. Free guide
If you’re finally serious about selling your eBook, this is the guide for you.

8 steps to higher Facebook graph search rankings
Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out.

5 daily tasks you should perform as a marketer and blogger.
Social media plays such a vital role in any online undertaking, you should care to build your brand through the social networks. You should care to spark curiosity and interest among your target audience.And even though achieving real results isn’t as straightforward as it might sound, there are some simple actions that could give you a big helping hand.

5 Pinterest Analytics Tools to Improve Your Social Media Marketing
There are a wide variety of Pinterest analytics tools out there, each designed to cover a specific or multiple metrics. The key is to decide what metrics you need to be measuring and find the tool that best works for your brand.

How to create an RSS feed from Twitter & 8 more ideas to be productive with Twitter
How to create an RSS feed from can help you share your Twitter streams including create an RSS feed using any Twitter handle.

How to Schedule Tweets Around the Clock
Your own best time to tweet will vary by your business type, target audience, and time zone. But if you have a global market – what then? Your best bet is to tweet around the clock to catch your followers in all time zones.

Are you still confused about duplicate content?
Today, if you want to post on EzineArticles, Squidoo, Hubpages, ArticlesBase, ArticleDashboard, GoArticles, StreeArticles, or any other reputable article directories out there, you need to have 100% original content.

Yelp now lets you post reviews straight from your iPhone
For reviews of local businesses that just can’t wait until the writer gets home, Yelp has updated its mobile app to let users post reviews straight from their phones.

Dog Tweets–How to Make a Marketing Video

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to make a marketing video. A beginner’s guide.
Ready to start creating videos? Here are 5 quick wins you can knock off your to-do list today.

5 Pinterest Analytics Tools to Improve Your Social Media Marketing.
Incorporating an analytics strategy can help you to maximize the efforts spent on Pinterest Marketing. Finding the right tool for Pinterest analytics is KEY.

How to create an RSS feed from Twitter & 8 more ideas to be productive with Twitter.
On March 2013, Twitter stopped supporting RSS feeds generated from a Twitter account. If you were one of the many people who relied on this feature, don’t despair. How to create an RSS feed from can help you share your Twitter streams including create an RSS feed using any Twitter handle.

12 content research tools that will make creating content a lot easier.
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming.From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research.Here are twelve you should be using if you aren’t already.

This will be the #1 business skill of the next 5 years.
Every few minutes, a new buzzword rips through the business world, skids, gets a few quick books written on it, and ends up in a pile of tired terms next to “synergy.” Today, one of the biggest corporate buzzwords is “storytelling.” Marketers are obsessed with storytelling, and conference panels on the subject lately have fewer empty seats than a Bieber concert.

Pinterest now notifying users when the price drops on something they’ve pinned. Smart!
Social “pinboard” Pinterest, still one of the darlings of the social media world, is becoming increasingly attractive to e-commerce merchants.This week the company announced a new service that will alert Pinterest users via email when there has been a price drop on something they’ve pinned.

How to sell a story to Entrepreneur magazine.
Don’t give us the obvious, or merely touch on the surface of a subject. Our readers are not beginners, and they don’t have time to waste reading what they already know. Can you offer a fresh angle on a familiar subject? Can you convey atmosphere and personality when interviewing entrepreneurs and experts?

Facebook turns on secure browsing by default.
Facebook plans to continue upgrading its security infrastructure throughout this year.

4 little-known tips for flying through airport security.
Airport security technologies are sensitive — and for good reason. If you’re really looking to rev up your security line strategy, check out the following options that can help you get to the gate faster and sans stress.

Top small business events you should consider attending.
Welcome to our latest curated list of events, contests and awards for small businesses, solo entrepreneurs and growing companies. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Dog Tweets–7 Reasons Your New Blog Visitors Bounce, and How to Stop Them

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

7 reasons your new blog visitors bounce, and how to stop them.
If yours is hovering in the 60 percent range or higher, here are 7 reasons your new visitors might be bouncing, and how you can make them stop.

How tips lists can get you national publicity in top-tier media, including the Wall Street Journal
It’s one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media.It’s called the tips list, or tip sheet. The headlines look similar to these

7 PR pitches that will get my attention every time.
I’ve written pitches and press releases of my own, but more often I’m on the receiving end. There’s a lot of speculation as to what the PR community does wrong, but I’d rather share with you the things they do right—the 7 PR Pitches That Will Get My Attention Every Time.

Why recommendations are still important on LinkedIn.
This is not the standard discussion of LinkedIn recommendations–how important they are and how you should strive to get a couple for each job entry on your profile.

5 ways to use curated lists of blogs in your niche.
Figure out how you can use that information to make more contacts, become smarter, and get more publicity.

Facebook turns on secure browsing by default
Facebook turned on a key security feature by default on Wednesday that scrambles data sent by users to the company’s servers, following similar moves in recent years by Web services such as Google and Twitter.

Slow death continues for printed newspapers. Cleveland Plain Dealer moves to digital-only 3 days a week.
A week from Monday will mark the beginning of a new era at The Plain Dealer. For the first time, the newspaper will not be delivered to our homes on Monday, Aug. 5.

9 publicity stunts that went terribly wrong.
When bizarre tweets started emanating from Chipotle’s Twitter handle Tuesday — like, “twitter Find avocado store in Arv” — the public thought that it had been hacked. This theory gained traction after Chipotle later tweeted “Sorry all. We had a little problem with our account. But everything is back on track now! – Joe.”

The best replacement for Google Reader.
Where to turn in a post-Google Reader world? HootSuite may hold the answer.

Dog Tweets – How to Choose Keywords That Get Your Press Releases Noticed

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to choose keywords that get your press releases noticed.
The success of your online press release distribution relies heavily on the keywords that you are choosing to target in your release. And yet, many people are still a little uncomfortable choosing keywords for themselves! If your business has an online presence then you owe it to yourself to learn the basics of keyword research!

Why Google Reader died, even though consumers loved it.
There’s a very simple corporate reason for why Google Reader was shut down earlier this month: No one internally deemed it important enough to even work on, much less save.

Join Social Buzz Club (free) and let other bloggers promote your blog posts & other content to their audiences.
It’s frustrating blogging regularly and seeing little traffic.That’s why Social Buzz Club, a membership site that’s a collaborative content sharing system, is such a great deal. It offers a free level of service, and two paid levels that give you more opportunity for people to promote your posts to more of their followers.

PR People: Journalists describe what you’re doing that they despise.
HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.

Incredibly Simple Ways To Increase Website Traffic Without Relying On Google
Millions of web-masters rely on search engine traffic from the big G (Google), but if your traffic has been ripped from you after the latest algorithm, you are probably cursing Google right now.Let me add an important tip here though, when your website rankings have dropped quickly, Google is not always at the heart of the problem.

How to use your Facebook cover image to generate leads
Facebook used to prohibit any calls to action or even any contact information on your cover image. The good news is, the guidelines have changed! Now you can now include contact information, pricing, and calls to action in your timeline cover photo.

3 reasons you shouldn’t sweat when people unsubscribe from your email list.
Do you take it personally when someone unsubscribes from your list? You’re a smart content marketer, and you know that building a qualified list of email subscribers is an important part of your overall online strategy. But as you build your list (and consistently send out useful, compelling content), you’re inevitably going to lose some of those subscribers.

Scam: They photograph you via webcam & threaten to post on child porn site.
This virus is scary as Hell. Can you imagine the ramifications if your picture was associated with child pornography? The virus locks up your computer and takes over your webcam if you have one. It then combines your picture with a child porn warning and threat of exposure if you don’t pay up. Most people are saying you should get a professional to remove this particular virus because it’s extremely nasty and tough to remove if you aren’t really experienced.

Need a Twitter background? 4 of the best places to get them.
In this article, you will find the best places to get free Twitter backgrounds.

5 keys to make your content go viral from Don_Crowther
So, what makes content go viral? Here’s an interesting infographic that summarizes the 5 key elements that tend to help content go viral.

Dog Tweets – 5 Ways To Create a Social Media Savvy, Shareable Opt-in Offer

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

5 Ways To Create a Social Media Savvy, Shareable Opt-in Offer
Building an engaged email list is high on most savvy business owner’s priorities, because email is the one platform that is unlikely to shift.  Twitter might become too glutted with messages to be effective, Facebook might enforce stricter publishing guidelines, and Pinterest might be  taken over by a new social media platform. Only one mode of communication with your ideal prospects remains steadfast in the face of a changing social media landscape: email.

How to print a hard-copy version of your Kindle book. 
Innovative free tools and top-notch professional services make  publishing and distribution easier than ever with CreateSpace.

New To Twitter? 25 Guidebooks, Resources And Tip Sheets That Turn Newbies Into Pros.
One of the most important lessons everybody needs to learn as quickly as possible on Twitter is how to manage your time most effectively. We know you’re busy. So, to help out, we’ve put together a one-page list of all the best and most popular Twitter guides we’ve ever published on AllTwitter, which should really expedite you on your way.Here at 25 Twitter resources, guidebooks and tip sheets that you might have missed.

7 online promotion tools for those in visual occupations, like professional organizers.
While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are so many new tools on the market, most of them free, that let organizers or anyone else promote up a storm! Here are some of my favorites, with my ideas on how professional organizers can use them.

 How to change the thumbnail on your YouTube playlist
You can customize a YouTube playlist by choosing a thumbnail to be displayed whenever the playlist is shared. Decide which thumbnail you want to use out of all of the videos in that playlist.

Google+ Hangouts: The Next Best Thing
Hangouts are essentially video conferences, but with a casual twist. Google+ named it “hangouts” to give it a spontaneous feel. All you need to do is click “Hangout,” invite a few friends and you can just hang out on video. If other friends see your hangout in their feeds, they can join and hang out as well. Of course even though the primary positioning is casual video chat, you can also use the technology for business meetings, conferences, brainstorming and one on one chats. Here’s how to use Google+ hangouts.

Independent Publicists: Grab a free listing in Writer’s Market Directory
Independent Publicists: If you need more clients, don’t miss this opportunity.Writers Market, which publishes the giant annual directory, is compiling its 2014 Guide to Self-Publishing, and needs more independent publicists to submit information for a free listing.

Legal Help At Your Fingertips, Jim Adler, Texas Personal Injury Lawyer Launches New Mobile Website
Great example of a press release that uses anchor text well & piggybacks onto timely topic.

7 ways to boost Facebook Likes. [Infographic] 
The Facebook like is not the only step of marketing on the social network, but it is the all-important first step to engaging with potential clients and customers. Social media marketing suite Wishpond offered seven top ways that brands can boost their like totals.

Authors: Have guest blog posts ready to go & offer them 2 weeks before launch
Tips for pitching online outlets about your book.You want to reach out no more than two weeks in advance. You want to be close to release date. What we found is that most media outlets and reporters were so busy, focused on the here and now. Their schedules are so hectic that you don’t want to be too far in advance … We had probably had four or five excerpts prepared, and the irony is, we received over 14 to 16 requests for custom placements.

Dog Tweets– 10-point checklist for editing your own copy

Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

10-point checklist for editing your own copy.
What do you include in your Spelling, Punctuation, and Grammar Revision Checklist? What resources do you keep (and use!) in your writing space?

5 things that have changed in media relation, and 5 things that remain the same.
The public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities. Here are five things that haven’t changed about media relations, and then five things that have.

How to close a LinkedIn account, or merge two of them.
If you find yourself with two LinkedIn accounts, you can close one and move your connections to the other account.You can close a LinkedIn account by logging into it, clicking your name at the top of the page and choosing Settings from the menu.

Comment on Facebook directly from Bing.
Users who have connected their Facebook accounts to Bing are now able to comment and like friends’ relevant status updates directly from the search page.

5 reasons your search traffic is declining. [And more in Comments section.]
You might have noticed that your website traffic is slightly diminished but can’t seem to put your finger on just why. Here are a few things that might help explain this decline.

Top 75 Must-Read Online Marketing Blogs.
75 MORE must read blogs for you to consume that cover marketing and business inspiration!

How Marketing Legend Guy Kawasaki Manages His Social Media Presence
This is how Guy Kawasaki manages his social media presence as of May 2013.

Short video on how YouTube’s new paid channel works.
YouTube just turned on their PAID CHANNELS program. That’s right, you are now able to pay for content at YouTube. What this means to future content developers is not yet known.

Helpful recap of major announcements at Google’s annual conference.
See what the critics have to say at Google’s IO conference. Last year’s over hyped skydiving was replaced by down to earth by grounded product enhancements.