Dog Tweets–Google Plus Success Strategies for Business

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Google Plus Success Strategies for Business
Your will business benefit from building a stronger social media presence with Google Plus, and there is the added benefit of appearing in search results, which currently is very hard to do with other social networks.

40+ Social Tools for Personal Branding Success
Tools for personal branding will help you amplify and grow your personal brand and there is no easy button or one tool fits all so find tools in each of these categories that fit into your workflow and they’ll soon become your favorite tool.

Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves.”
Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers.

10 things young PR pros must stop doing
Here’s a list of 10 things young PR pros must stop doing in order to get ahead.

Uber’s Releases First Driver Report (PR Still in the Trunk)
It’s no secret that while Uber has helped many people navigate America, the ride-sharing app hasn’t done itself any favors in terms of public perception.

Why and how to promote your brand on Instagram
A study by Simply Measured offers data points and insights to help you make the most of the visual-centric social media site.

7 Secrets To Podcasting Success
Podcasting is a great medium for authors to expand their platform and reach. Follow these 7 tips and you will be well on your way to podcasting success!

500 Top-Tier Publishers Tell You What They Want from Content Marketers [Good News, Bad News]
BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.

PR Is America’s ‘Best Creative Job’
In a finding that may surprise some in media and advertising, the annual career report from U.S. News has named “public relations specialist” as the best creative job in America.

1 Easy Trick to Increase Reach on Facebook Page Posts
How’d you like one easy way to increase Facebook reach? It involves sharing some of your page posts on your personal profile, but you need to do it in the right order!

How to connect with TV news personalities on social media

How to Connect with TV People on Social MediaBy Roshanda E. Pratt

Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.

During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field calls from viewers who wanted to chat with their favorite anchor or host to pitch a story.

Most often, those calls were transferred to voicemail.

This was not the media acting arrogant. Could you imagine spending your day on the phone? Television people are constantly trying to manage the clock. If you spent the majority of your time on the phone, you would get little or no work done.

This super-connected world has shrunk the distance between media and the viewer.

They Need Sources

Most local television news stations require their on-air talent to create social media profiles with the purpose of connecting with viewers who could be potential sources for stories.

Reporters’ contacts in their address books are a goldmine. For a journalist to create a wide network of sources through social media, it eliminates traditional efforts of making phone calls or meeting over lunch.

Instead, reporters can use social media and other digital services to post queries online and wait for potential sources to respond.

Nowadays, journalists are online, just like the rest of us.

Muck Rack is a great tool which connects journalists, their readers and those who want to get covered. Muck Rack has taken some of the hard work out of connecting by posting a big list of journalists active on Google+. Facebook has launched Journalists on Facebook to help reporters find sources, interact with readers and advance stories.

So what about your local media? I am so glad you asked.

5 Tips for Connecting

  1. Connect with your local personalities on the social media platform where you see they hang out the most. You can find your local media on Facebook, Twitter, Google+ and even Linkedin. You’ll have to do some research to find out which media people use which social media platforms, but it will pay off.
  2. Engage don’t stalk. Say hello and create a relationship before you start pitching. The best way to do that is by commenting on their work. That’s why it’s important that you become familiar with their beats. Believe it or not, they are people too. You can comment by sending a short message to their email address at the station.
  3. Pay attention to what they might be looking for. If  you can honestly help, make yourself available. If not, don’t “pretend” that you can because it can hinder the new relationship. Remember, no one likes a phony.
  4. If you do decide to pitch, don’t be rude or spammy. Nobody likes that. If you are going to send a message through Facebook, for example, remember that you’re not the only one using that feature. My advice: Don’t even bother. You have a better chance sending a message to the email address at their TV station.
  5. Do your homework before connecting. Watch their news reports to become familiar with their work. Go to their websites where  TV stations often have profiles of on-air reporters and anchors. Read the profiles to learn more about them. Also, Google their names to see if they blog. A blog will most likely include many more details about them that you could weave into a pitch, if relevant. See how to find the name of a blogger’s dog, cat or kid in 60 seconds and journalists’ blogs offer valuable clues about how to pitch them.

 Bottom line: Don’t wait for the media to throw you a bone. Instead, make the first move.

Dog Tweets of the Week – 13 smart reasons to use captions on your YouTube videos

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

13 smart reasons to use captions on your YouTube videos
I started using captions on my YouTube videos about a year ago when someone reminded me that it’s just one more place where Google can find keywords. Captions expose your videos to a much bigger audience.

Unfollow your “friends” on Facebook, with this new button release
It’s actually happening. After years of waiting Facebook users will soon be able to unfollow friends whose comments and updates they’d like to remove from their News Feed.

5 ways to make your Pinterest campaign worth the effort!
Pinterest is quickly earning a reputation as one of the best social media sites for generating leads and driving traffic to your site. However, this doesn’t mean that you can sign your site up for Pinterest and expect the customers to just roll in automatically.

How to reply to old YouTube comments using the new Google+ comments system
One significant limitation of the new Google+ commenting system on YouTube is that comments posted under the old system have been effectively orphaned. Conversations have been abruptly terminated and pending questions are going unanswered, because there is no easy way to directly reply to those old comments.

Publishing an ebook on Amazon? Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon.

10 Facebook page strategies from expert Mari Smith
Here’s the video of the 2-hour Face­book Fan Page reviews that include what Mari calls “Ninja Tricks” to boost your engage­ment (inter­ac­tion), expand your reach (get more peo­ple see­ing your page), and have con­ver­sions (such as a sale or get­ting an email address, what­ever your goal.)

Want social buzz on Facebook? “Buy an ad,” it says. It’s changing algorithm again.
Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.

2013 Top Winners in Tech From Mashable
Leading tech news website Mashable has named HootSuite one of its top winners in tech in 2013.Mashable cited the $165 million in funding announced in August and our steadily growing user base in naming us one of the year’s tech success stories. HootSuite was in great company on the winners list. Other businesses that made the cut include:(read on)

Social media has changed massively in the last five years.(Infographic)
Social media is never static. It is an an ever-changing array of tools and platforms built for any number of purposes.From becoming a resource for activists to showing us the earth as we had never seen it before, each year brought new social networks with new purposes (and the decline of others, like MySpace).

Who’s afraid of Sal Monella? 3 tips to nip scary PR fiascos in the making

This guest blog post was written by Linda Rastelli, a New Jersey-based journalist, video scriptwriter, publicist, ghostwriter, editor and author.

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By Linda Rastelli

Months after salmonella-contaminated chicken distributed by a California company sickened people, the dangerous food is still being sold around the country.

Reading that in a New York Times editorial scared me.

I wondered whether I’m at risk because I buy chicken at Costco, which announced a recall of 40,000 pounds of chicken from Foster Farms that harbored “Salmonella Heidelberg.” Kroger Co. also took it off the shelves, while California-based Foster Farms continued distributing it.

Foster’s strategy not to recall the chicken in question is a high-stakes gamble.

Consumers are left confused, unsure whom to trust. I was reminded of another salmonella scare that caused me to eschew spinach for a time, despite knowing that was not entirely rational.

Emotions can trump facts. If people are frightened, the truth is irrelevant; your brand is damaged. Fear cripples, and may even kill, your reputation.

What can a Publicity Hound do to manage fear?

1. Apologize.

You may say, “What if I’m not at fault? Apologizing makes me look guilty when I’m not!” 

Maybe you’re not guilty, but you defuse anger by saying you’re sorry people were hurt. Now, this isn’t legal advice; that’s not my purview. But even doctors who apologize for bad outcomes are sued less frequently for malpractice. Consumers want to feel that you care and won’t put profits above safety.

Foster Farms has apologized for people being hurt, but at the same time firmly maintained that its chicken is safe if well cooked, its official position.

2. Reassure. 

If you suspect any issues about your product or service that may turn people off, deal with them, whether or not you think they’re legitimate. Maybe your industry has a bad reputation that’s rubbing off on you.

Don’t dismiss this. Get in front of it. Explain on your website and social media why yours is unlike the others.

The faster you respond during a crisis, the better. The longer you delay, the more unconcerned you may appear to the public. Your response should include what you are doing going forward, and a clear explanation of what happened and why.

Most important is your assurance that it will never be repeated. What steps are you taking? Although Foster says its chicken is safe, it also details its new procedures designed to exceed federal safety standards, above U.S. Department of Agriculture requirements.

Of course, even the best PR cannot save a bad product. If you try to conceal a health risk, eventually biology catches up with you.

Consumer Reports, among others, have publicly chided Foster Farms for not issuing a recall. If people continue to get sick, its strategy will look self-serving at best and duplicitous at worst. If things improve, the company will look vindicated.  

3. Educate.

This is a good public relations opportunity for advocacy groups and Congress, as well as the poultry industry, to discuss food safety practices and to educate the public on their respective roles in protecting public health.

The Times blames “weak regulatory powers” at the USDA, and calls for Congressional hearings to tighten regulations. The public could use a debate. If people are losing confidence in the USDA’s standards, that’s a PR problem too. Foster itself implies the standards are too low by pledging to do more.

Consumers need explanations, instructions and information. Foster Farms devoted prime space on its Facebook page and website to answering questions.

Foster Farms

So Who’s Sal Monella?

An online commenter wrote:

I remember Sal Monella. He was the Cubs shortstop back in the 70s.

*     *     * 

Linda RastelliNew Jersey-based Linda G. Rastelli is an award-winning journalist, video scriptwriter, publicist, ghostwriter, editor and co-author of Marketing: Essential techniques and strategies geared toward results (John Wiley & Sons, 2007) Connect with her on Google + and LinkedIn.

Dog Tweets of the Week–8 Steps to Higher Facebook Graph Search Rankings

 Here aretwitter bird my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

8 steps to higher Facebook graph search rankings.
Avid users of Facebook are getting more and more familiar with Facebook Graph Search that is being rolled out. As with normal SEO, taking the time to ensure your page shows up within relevant results of Facebook Graph Search is more than worth the time.

Experimenting With the Facebook Embed Post Option.
If you haven’t already noticed, Facebook posts now have an “embed post” option. Now here are a few things that are really cool about this.

How to Use Facebook to Grow Your Email List Quickly
Building an email list is one of the most important things you can do to grow your business, because leads lead to customers. The great news is, Facebook is an excellent tool for growing your email list quickly.

19 experts (including me) explain how to market a small business. Ideas galore here!
We all know there is tons of free information out there that educates us on marketing. I even created a guide on 31 tips on how to market your business which gives you a front row seat on some quick marketing steps you can take to get your brand out there.

Google Images: How to Add Great Images to Business Blogs
Here are some guidelines for adding great images and infographics to your business blog, to attract readers and get their attention.

A simple way to get reminders the minute things happen to your clients.
Google Alerts is an easy way to create an automated search of content posted on public websites and online publications including blogs, social sites and news resources. The “alerts” are email updates of the latest relevant Google results (web, news, etc.) based on searches that you create.

JustDeleteMe helps you delete your account from 100+ web services.
Launched only a week ago, the site gained overnight popularity after a Minimal Mac mention, and is currently visited by hundreds, if not thousands, of users per hour.

10 Steps To Writing a Great Thank You Note
As with anything you do in business, plan out what you want to say, and make sure there aren’t any errors.  A little thank you can go a long way.

Facebook friends could lower your credit score & your chances of getting a loan.
Choose your Facebook friends wisely; they could help you get approved — or rejected — for a loan. A handful of tech startups are using social data to determine the risk of lending to people who have a difficult time accessing credit. Traditional lenders rely heavily on credit scores like FICO, which look at payments history. They typically steer clear of the millions of people who don’t have credit scores.

Win a $50 Amazon gift card from blogger LynnTerry, whose ClickNewz blog is 9 years old.
Important: The $50 winner will be announced via email, and they’ll have 48 hours to respond and claim the prize.