Google "my Facebook Fan Page disappeared," and you'll see a long list of frustrated, aggravated, infuriated people---some of whom have accumulated thousands of fans---perplexed as to why their Fan Pages, and months of valuable content, are long gone. It … [Read more...]
Your LinkedIn headline should say ‘Call me.’ Does yours?
Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: "You need to contact his person, pronto!"
Until recently, my headline was so lame that I'm not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that … [Read more...]
6 reasons to use Quora to promote your expertise
Update on April 1, 2011: Malanie Jordan has just written a helpful post that explains more about quora. See "Quora: 7 … [Read more...]
Help! No one can see my Facebook Fan Page
Talk about frustrating! For the past few months, I've had no activity at my Facebook Fan Page, despite the fact that I've been posting videos, notes, tips and photos. If you click on that link … [Read more...]
Your favorite LinkedIn group for marketing, PR, publicity?
If you're curious about whether email pitches are effective, you'll want to know about the interesting discussion under way in the PRWise group on LinkedIn.
"Given journalists' overcrowded inboxes, … [Read more...]
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews.
I just came across these two videos from business owners on Yelp who explain how they handle bad reviews.
Jeff D., who owns a wine … [Read more...]
5 ways to use social media sites to promote your events
The next time you sponsor a live or a virtual event, don't forget all the ways you can use social media sites to promote them. Here are five, which I'll discuss in more detail when I present the webinar "[Read more...]
Hang a banner advertising your Facebook Fan Page
Don't just create a Facebook Fan Page, and then forget about all the ways you can promote it offline.
Here's a cool marketing tool that costs little and can attract fans in droves.
It's a simple Facebook banner that … [Read more...]
Latina bloggers a valuable PR tool, survey results show
If you pitch bloggers as part of your PR campaign and you have a topic that ties into parenting, Latino issues, heritage/culture, cooking, recipes, beauty, fashion, art or technology, consider pitching Latina bloggers.
Results of … [Read more...]
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