If you're curious about whether email pitches are effective, you'll want to know about the interesting discussion under way in the PRWise group on LinkedIn.
"Given journalists' overcrowded inboxes, … [Read more...]
5 ways to use Twitter lists for PR, marketing, spying
Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR to mix in 9 easy steps.
I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the … [Read more...]
Wanted: Tips for finding executives 50 and older
This week's Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.:
"I'm working with a client who offers training for business consultants through a membership site, Consultants Gold.
"The faculty is made up of top-shelf experts … [Read more...]
Does your “Contact Me” page say “Go Away”?
'The problem with most "Contact Me" pages is that they're hard to find and uninspiring.
Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website.
My heart sinks when I want to contact someone, go onto their "Contact Me" page and can't find a … [Read more...]
Tips needed for pulling traffic to heart health website
This week's "Help This Hound" question comes from Teri Arnold of Norfolk, Wa.:
"I work for the American Heart Association in the Mid-Atlantic Affiliate and we … [Read more...]
Videos: How 2 businesses deal with bad reviews on Yelp
Last week, I wrote about 11 ways to use Yelp and respond to bad reviews.
I just came across these two videos from business owners on Yelp who explain how they handle bad reviews.
Jeff D., who owns a wine … [Read more...]
11 ways for small business to use Yelp, respond to bad reviews
If you do business in your own community, start participating on Yelp, the popular social media site that helps people share the best (and worst) of businesses like dentists, hair stylists and car … [Read more...]
A clever way to satisfy complainers at your blog
If you're a student of social media, you must follow Chris Brogan, not only for his content, but for the clever ways he keeps readers---and even complainers---coming back for more.
In a recent post titled [Read more...]
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com's Kindle are such a big deal, especially if you're an expert in your field:
1. The New York Times is now adding ebooks to its best-seller list.
2. For every 100 hardcover books … [Read more...]
Create your own ‘Seal of Approval’ for branding, publicity
The Good Housekeeping "Seal of Approval" has been reassuring consumers about product quality for more than a century.
It's one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally … [Read more...]
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