The Publicity Hound

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Appropriate vs. inappropriate hurricane publicity

In the last week, several Publicity Hounds have asked my opinion on news releases or other tips they want to issue to piggyback off Hurricane Katrina. In at least two instances, the tips were inappropriate and invited criticism. Regardless of how well-meaning your intentions, it's important that you understand the difference between acceptable … [Read more...]

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Donate a second home for the homeless

Publicity Hound Jerice asked me to help spread the word about a campaign under way to help find housing for the homeless in New Orleans, Mississippi and Alabama. Here's what she's asking: Please donate the use of your camp, vacation home, empty apartment or second home for this emergency response to Hurricane Katrina. If you are selling … [Read more...]

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Wal-Mart PR push is too little, too late

I love Wal-Mart's convenience, store hours and low prices. Of all the merchants that get a chunk of my money, Wal-Mart probably gets the most. But when it comes to PR, I'd give Wal-Mart the booby prize. A story in the July 25 issue of PR Week says Wal-Mart has begun a media relations and community outreach effort to improve its image in New York … [Read more...]

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“Savvy Senior” columnist self-syndicates

Every so often, an excited Publicity Hound writes to tell me about a terrific idea for a column they want to write and sell to one of the big news syndicates so they can become rich and famous like Dear Abby, Ann Landers, Mike Royko and hundreds of others. Not so fast, I tell them. Selling your column to a syndicate is a long shot because … [Read more...]

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Publisher gets tips for promoting Hispanic newspaper

Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: "First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of the popular … [Read more...]

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