What separates people who are masters at generating publicity from those who are constantly grousing that “the media doesn’t care about my story?” Often, it’s knowing how to be a valuable media source. Here are 10 ways to make yourself indispensable to … [Read more...]
Appearing on TV? Plan for these 7 emergencies
Pitching yourself to TV talk show bookers or your local TV news directors, and convincing them to say yes, just seems like the hard part.
It really isn't. The far more difficult task is knowing how to respond to the many emergencies that can pop up from the time you're booked to the second you walk out of the recording studio, after the … [Read more...]
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
Beware of journalists’ trick questions during an interview
Let's see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. "What's your annual revenue?" B. "I know you feel uncomfortable commenting on that topic, but how … [Read more...]
Email interviews with journalists? 5 reasons to say yes
As more newspapers and magazines cut staff, don't be surprised if a journalist who you pitch---or one who finds you … [Read more...]
National Publicity Summit success story
Have you ever had these kinds of nightmares? ---You're taking a final exam for a college course, and it suddenly dawns on you that you've never attended one class. ---You're going about your business, usually at work or in a public place, and realize you aren't wearing any clothes. ---All your teeth have fallen out. Dream expert Lauri … [Read more...]