This week's Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:
"My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we … [Read more...]
Beverly Hills cosmetic surgeon needs larger email list
This week's "Help This Hound" question is from Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of a Beverly Hills Cosmetic Surgeon:
"We are eager to increase the number of email … [Read more...]
How Einstein Bros. Bagels exploded its Facebook fan base
If you couldn't access the article I mentioned in Tuesday's newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it's because Ragan Communications moved the article … [Read more...]
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper?
Wondering how to use your Facebook Fan page to promote your product or service?
Trying to catch the attention of the … [Read more...]
‘Tis the Season for Social Media
By Jeanne Hurlbert
New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season--and it's a story to which smart retailers are paying attention.
The survey results estimate that social media has influenced fully 28% of holiday shoppers this … [Read more...]
Florist needs ideas, events to promote shop online and offline
Cheryl Muskus of Oak Creek, WI, writes:
"I'm the owner of The CarmelRose, a floral shop, and I'm looking for ways to generate publicity in a very competitive market.
"Even though our industry is hurt to a large extent when obituaries state 'in lieu of flowers, the family … [Read more...]
Retailer’s guide lists clever ideas for in-store promotions
If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I'm surprised more businesses don't take advantage of it: offering free meeting space. Banks do this all the time, and it's particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of [Read more...]
11 publicity tips for retailers who sell tea—or anything else
Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend's World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some … [Read more...]
Furniture consigment shop in N.H. needs marketing tips
Karen Nardella of Conway, N.H. writes: "I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. "I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no more than 10 … [Read more...]
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