Nancy Mills of Los Angeles, California writes: "I'm the founder of Spirited Woman, a growing on-line and off-line women's empowerment community. We've just had some dynamite news. The Spirited Woman website is on Typepad, a blog platform owned by [Read more...]
Commenting at blogs can help journalists find you
When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about … [Read more...]
Copywriters: How to attract high-paying clients
I'm a student of direct-marketing sales copy, and I've been studying everything I can get my hands on.
One of my teachers is David Garfinkel, whose home study course I bought several years ago.
He emailed me tonight and told me about a [Read more...]
Cross-promote your blog and ezine
One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there's a sign-up box for my ezine, "The Publicity Hound's Tips of the Week," just below my photo over on the right side. Many of you reading this blog arrived her by clicking on a … [Read more...]
David Meerman Scott thanked these 163 bloggers
I've only been blogging for a few years, and I'm still learning.
For example, in this morning's post about the 163 bloggers who David Meerman Scott thanked, I never listed the … [Read more...]
Authors, thank bloggers when your book is published
Here's a brilliant idea that can create such a huge buzz online for your new book that it will fly off the shelves. During your research and writing, start keeping a list of bloggers who helped you in some way, either by blogging about you and your book, or by contributing to it, or about mentioning you. Then as soon as the book is published, … [Read more...]
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter's blog will tip you off to sorts of insider stuff you wouldn't otherwise know if you read only the reporter's printed and … [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Online publicity tip: How to become a guest blogger
I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here's how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to build the … [Read more...]
Author’s blog pulls 32,000 readers, two-book deal
He blogs about poems, and he started out with a pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher. It's not easy to attract a lot of traffic---anybody who blogs knows that. Meet Greg Pincus, who used a system of viral marketing to create buzz for his … [Read more...]
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