If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don't take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That's the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week's edition of [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Forbes.com editor offers 6 pitching tips
I'm starting to sound like a broken record:
Read the magazine, read the magazine, read the magazine before you pitch.
If you want to make it into the online version, read the website, read the website, read the website.
PR people still don't get it. So says [Read more...]
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday's National Public Radio show "Talk of the Nation," and the topic was "The Web and the Rise of Rotten Reviews" and how to recover from them, whether you're a restaurant, an author, a band or anyone who is reviewed by anybody. One of … [Read more...]
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: "For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. "While those who have purchased my safety program rave about it, I have … [Read more...]
YouTube videos build buzz for raunchy book for men
What's a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won't touch it?
Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as [Read more...]
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: "Over the holidays, I launched The Well-Heeled Society. It's the first online gift registry that's exclusively for single women. "With us being the 'it girls' thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our 'eligible single status', I have … [Read more...]
Bad restaurant review? Fight back with a blog
Here's another tool for restaurant owners who receive bad restaurant reviews and want to fight back. Start blogging, and review the reviewers. That's exactly what Roberto Donna, owner of Bebo Trattoria in Arlington, Va., is doing. He's upset about the factual errors in a review his restaurant received in this month's issue of Washingtonian … [Read more...]
How to promote a book on people who plan their lives before birth
Robert Schwartz of Ashland, Oregon writes: "I wrote and self-published a New Age book called Courageous Souls: Do We Plan Our Life Challenges Before Birth? "It includes 10 stories of people who planned great challenges for the purpose of spiritual growth. The information about their … [Read more...]
Write press releases for spiders, not just for humans
When you write a press release, who is your target audience? a. Journalists b. Search engine spiders that crawl the Internet looking for copy that includes the keywords people are using to search for certain kinds of information c. Consumers and end-users who can find the release online, visit your website and download a free ebook, or maybe … [Read more...]
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