Dog Tweets–Learn how to maximize your media leads

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter birdLearn how to maximize your #media leads! ow.ly/J1Vnr

Website Tools that Will Maximize Your Engagement ow.ly/J8FyN #mondaymemo via @SusanGilbert

Book #publicists crushed that Jon Stewart’s leaving. He helped authors sell books. ow.ly/J8dSL

How to Create Your Guest #Blogging #Strategy [with a 5 step template] : @problogger ow.ly/JhVXR

4 Steps to Create Share-Worthy #Content for Social Media ow.ly/JhYjB

How to Set Up Multi-Product Ads on #Facebook [Quick Tip] ow.ly/JhYs3

How to Get Featured in #Mashable by @larrykim ow.ly/J9fQg

How Buyer Personas Come to Life with #Content Creation by @VerticalMeasure ow.ly/JhYhd

This Week in #ContentMarketing: A Net Neutrality Win | Stop Talking So Much About Yourself ow.ly/J8M1W

RT @MariaPianelli: 3 Heartwarming #Publicity Campaigns We Love — @LaunchSquad #LaunchBlog bit.ly/1zLX9c3

Dog Tweets–7 Writing Strategies to Boost Traffic on Your Blog

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird7 Writing Strategies to Boost Traffic on Your #Blog ow.ly/IJCux

RT @PRforAnyone: Five Tips For Integrating Social Media Into Your Communication Plan buff.ly/1q9BlZw #PR #socialmedia

How to Get a Juicy Quote for Your Press Release via @Cision ow.ly/IU9hl

RT: @AuthorMedia Here’s the secret that will set you free: you don’t have to produce a #newsletter every week… bit.ly/10tMchN

11 ways to keep your #pressreleases from being ignored via @PRDaily ow.ly/ITewu

RT @MeghanMBiro: My 5 Best Tips for Keeping Your Email Inbox Clean bit.ly/1EU5GkZ via @RebekahRadice

How to ask 10 #influencers in your niche a question and turn their answers into shareable content. #contentmarketing ow.ly/ITlkV

Free #infographic tools to get you started showing off stats. Find out what I discovered! @tigerlilyva11 goo.gl/V7t7hc via #sbzclub

4 Things to Know About Media Outlets Before You Pitch via @Cision ow.ly/IUbNr #pitchingthemedia #pr

RT @MeghanMBiro: Who Are Your Mentors Online, Choose Wisely My Friend? goo.gl/w9z8c5 via @RandyHilarski

Dog Tweets–15 things not to say to a journalist

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird15 things not to say to a journalist from @PRDaily #pitchingthemedia ow.ly/InFfS

Design Trends of 2015: How Your #Blog Can Adapt : @problogger ow.ly/IdSzi

Use Hangouts On Air to Build Your Platform via @DeniseWakeman #visibilitytip #HOA goo.gl/ABkkjl via #sbzclub

“3 Ways to Find More Clients Like Your Clients on #LinkedIn” by @SocialSalesLink on @LinkedIn ow.ly/ImMqk

#Video Content #Marketing Tools That Rock goo.gl/xr6dz6 via @SusanGilbert via #sbzclub

RT @janlgordon: #Mobile will disrupt your industry: 3 ways to protect your business. #mobilemarketing ow.ly/I3QR6

5 Steps to Great #Graphics with Canva: Newbie Guide bit.ly/canvagd #SMM @Louise_Myers via #sbzclub

10 Sites for Free, Non-Cheesy Stock #Photos ow.ly/ICEmb Written by @CarlyStec

Get FREE media leads with these services — featuring @pitchrate — thanks, @PublicityHound! http://thefutureofink.com/publicity-leads/

#Totinos earns kudos for Super Bowl social media; #Nationwide takes a hit. @PRDaily ow.ly/ImKLb

RT @AvantGuild: Super Bowl Sunday is in 2 days! Learn how to #pitch & get your #sports stories published bit.ly/1yL9LQj

Dog Tweets–How to Grow Your Business Blog to 100,000 Visits a Month in 1 Year

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter birdHow to Grow Your Business Blog to 100,000 Visits a Month in 1 Year. ow.ly/17DAb #bloggingforbusiness #bloggingtips

How to Use #Hashtags with Sense, not Offense! #Infographic bit.ly/hashtgs @Louise_Myers via #sbzclub

Apple’s ‘Free on iTunes’ Section Lists Great Content You Won’t Pay a Penny For ow.ly/I1I2i

Don’t allow people to steal your work. @Bookgal offers tips on what you can do to stop this now! ow.ly/I7EUS

RT @FX_Digital: Nine Audio #Marketing #Trends to Watch for in 2015 tinyurl.com/on4dxeo

The 6 Step Online #Marketing Strategy Every Small Business Should Follow in 2015 : @problogger ow.ly/HYl9c

21 rules for #contentmarketers via @PRDaily ow.ly/HYdxQ

Do you have what it takes to be a virtual assistant? via @serenityva ow.ly/I3tga

17 Ways To Promote Your Book with 1 Blog Post by @kathleengage via @FutureofInk #bookmarketing goo.gl/pVHSuh via #sbzclub

Writing Better Press Releases with Chris Penn of SHIFT Communications | @PRNewser ow.ly/HUOvC

The task that makes authors feel dishonest, deceitful and downright dirty

A woman asking "You want me to do WHAT with my new book?"Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books?

“I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me.

“I don’t want to do public speaking because I don’t like to be around a lot of people,” another one said.

“If I write a good book, it will sell itself,  said a naive writer.

When I was a guest on “The Successful Author Podcast” recently, hosted by Julie Anne Eason, we discussed do-it-yourself publicity for authors, and why so many authors are not only reluctant to market their books, but view the task with disdain.

I’ve heard many say high-pressure sales tactics make them feel sleazy. The problem, I suspect, is that they see so many other authors hawking their books ’round the clock on social media without offering relevant content from the book or topics that tie into it. 

We spent the majority of the program discussing how nonfiction and fiction authors can gain expertise in their topics and promote it instead of pitching their books.

What Makes an Author an Expert

Expertise is not only about what you know, I explained. It’s about what you do.

Author experts do things like teach classes, have coaching programs, publish blogs and newsletters, moderate LinkedIn groups, have copyrights and trademarks, and spin off products from their books. All of those activities tie into book marketing. 

The recording is being transcribed right now by someone I found at Fiverr.com,  the worldwide marketplace I recommended last week as a helpful place to buy and sell services. I’ll slice and dice the entire transcript and feature it here. But I wanted to give you a sneak peek at the interview. Get ready to take lots of notes.

You can listen to it on iTunes or on Stitcher Radio.  

Or listen t0 the 32 minutes of solid content below.  If you have questions, ask them in the Comments and I’ll answer them.