How to use Media Kit Templates for Indie Authors…Sale ends Tuesday

Cover for Quick & Easy Media Kit Templates for Indie AuthorsIf you’re at all confused about what goes inside your Author Media Kit, stop worrying.

You can take advantage of one hour of training right now by watching the video replay (below) of a webinar I hosted for several hundred authors and publishers on Thursday with book publishing expert Joel Friedlander.

It’s “The Indie Authors’s Guide to Creating a Killer Media Kit.” By the end, you’ll know exactly what goes into the kit. You’ll also understand how to use it to help journalists, bloggers, retail book buyers and readers promote your book.

Joel and I have spared you from a lot of aggravation and stress you’d feel if you had to build the kit yourself. Our package of 15 easy-to-use, preformatted templates includes everything you need to create a wow media kit that will impress whoever uses it.

We’ve also included samples to accompany each template so you know if you’re on the right track. The samples were suggested by our beta testers.

If you go directly to the order page, you can watch a short video in which Joel demonstrates how he created his own author bios in just a few minutes using the templates. You can also see other videos from happy authors who used the package of templates to get publicity and speaking engagements. 

We sell the templates for $97. But during this special offer, you pay only $67. The discount goes away at midnight on Tuesday, Sept. 30. So act now or kick yourself later.

Watch the replay below. And if we’ve convinced you, go grab the templates. We’ve added a few new ones since we first launched this product in May.

You can also read this list of frequently asked questions which helps you understand exactly how to present the media kit at your website.

Author Media Kit free training today at capacity, but you can still attend

All seats have been claimed for today’s free webinar on “The Indie Author’s Guide to Creating a Killer Media Kit” from 4 to 5 p.m. Eastern Time.

If you want to attend the free training but haven’t registered, I can pretty much still guarantee a seat for you. But only if you follow these instructions:

Register right now here.

At least least 10 minutes before the call starts, click on the link in the email you received when you registered. You’ll be one of the first ones “in the waiting room” and guaranteed a seat because it’s first come, first served, regardless of when you registered.

—Show up for the call 10 minutes late and you might be closed out.

—We’ll open the line and greet you 5 to 10 minutes before the top of the hour. So if you get a seat but don’t hear us immediately, sit tight.

—Prepare to take lots of notes.

At the end of the call, we’ll choose three lucky people at random who will receive a half hour of free consulting with me. I can review your Author Media Kit and make suggestions. Or we can brainstorm story ideas you can pitch during your book publicity campaign. Or I’ll show you how to pitch.

Only those who are on the call are eligible for the free consulting. See you on the call (but only if you arrive early!). Register right now here.

This training is also perfect for you if you already have a publisher. I will be discussing marketing materials in your Author Media Kit that your publisher will NOT create for you. Register right now here.

Why your author media kit needs four bios–free training Sept. 25

Why Your Author Media Kit Needs 4 BiosYou send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he’s interested and asks you to send the PDF version along with your digital Media Kit.

You’re elated and can hardly wait to read the article.

But he’s working from home, where his two toddlers are out of control and chasing the dog around the living room. He needs a very short bio of you, looks inside your Media Kit and sees one bio that’s 400 words. He starts cutting and pasting phrases into his Word document but stops when one of the kids knocks a vase off the coffee table.

On deadline with the article, he abandons the idea of including your bio and files the story with his editor. He mentions your book but offers no additional information about you or your area of expertise.

You’ve just blown an opportunity to let thousands of readers know that you’re not only an author, but a speaker and consultant. 

Don’t Let This Happen to You

Make it easy for journalists, bloggers and others to promote your book—even on deadline. Include four bios of different sizes inside your Author Media Kit:

  • 2-line bio (140 characters)
    This short bio can be used at the end of articles. It concentrates on your expertise.
  • Short Bio (50 words)
    This is ideal for longer author resource boxes. Explain your expertise, your major accomplishment and your publishing background. Include the title of your book, your website address and an optional email address.
  • Medium Bio (100 words)
    Include everything in the short bio plus some personal details about you—such as family, hobbies, pets, travel—to help people connect with you emotionally. This bio can also include your target market and explain in more detail your accomplishments and major projects that are under way. Include awards, your website address and an optional email address.
  • Long Bio (400 to 600 words)
    This should give people a good overview of your life, both personal and professional. Include everything in the medium bio. Explain how you work with clients. List media coverage you have received. If you’re a speaker, what are the most significant organizations that have hired you to speak? List awards you have received that are related to your publishing and your career. You can also use this long bio to tell a story, starting with your childhood, listing major life events, and ending with the one thing you still want to accomplish in this life. You can weave in humor, quotes and anything that will help people learn more about you as a person, not just an author. You can even mention your favorite guilty pleasure, whether it’s reading the National Enquirer, or making ice cream sundaes with all the toppings at 2 a.m.    

Free Training Thursday, Sept. 25

The bio section of your Author Media Kit should include two more elements that will make it very easy for others to promote you and your book. I’ll be explaining both of them in detail when I host a free webinar from 4 to 5 p.m. Eastern Time tomorrow—Thursday, Sept. 25-–with book publishing expert Joel Friedlander. It’s called The Indie Author’s Guide to Creating a Killer Media Kit, and we expect all 1,000 seats on the line to be filled by tomorrow morning.

Register here now, before you’re closed out.    

As a former journalist who has been blogging for almost nine years, I know exactly what your Author Media Kit needs to attract the attention of editors, reporters. reviewers and even meeting planners who might want to hire you to speak. I’ll be teaching what goes inside the media kit, how to use it, and how to shave days off the tedious chore of creating each element in the Media Kit.

If you’re in an authors group on LinkedIn. Facebook or Google+, share the link to this post, and feel free to use the graphic I created at the top of this post.

Hope to see you tomorrow. You’ll thank me. I promise.

Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show

 tv talk show host on the set giving guest free publicity

 

 Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests: 

 

  • Bulky media kits
       
  • Books they’ve written (sometimes multiple copies for everyone on the staff)
       
  • Envelopes stuffed with marketing materials
       
  • Press photos
       
  • Press clippings 
     
  • Long letters explaining why they want to appear on the show
       
  • Videos that show them speaking to the local Rotary Club
       
  • Even gag gifts accompanied by pitches that  they think are clever, but fall flat

Guess where most of this stuff ends up? In the trash bin.
   
   
Why Producers Don’t Want This Junk

Producers are too busy to wade through mountains of materials. So the publicity seekers have nothing to show for it except crippling postage costs.

If producers and guest bookers don’t want THAT, what do they want?

For starters, they need to be pretty sure you’re going to be a compelling guest. That means not withering under the lights. Or upstaging the show’s host. Or telling long-winded stories that viewers don’t care about. Most importantly, they need to know that your story is interesting.

 

Free Call Thursday on How to Pitch 

Four producers and guest bookers for major TV shows will tell you EXACTLY how to pitch them, when to pitch them and what—and what not—to send when they’re the guests on a teleseminar hosted by my friend, Steve Harrison, on Thursday, June 12, at either 2 or 7 p.m. Eastern Time. Register here. Even though the call is free, I promote it as a compensated affiliate because I think the very best way to know exactly what producers want is to hear them explain it.

You’ll learn lots of insider tips from those who book guests for ABC, NBC and CBS. They include:

  • Mariann Sabol, “Live with Kelly”
     
  • Tommy Crudup, “Rachael Ray”
     
  • Dan Fitzpatrick, “The Wendy Williams Show”
  • Stacy Rollins, Telepictures Productions
     
  • Others to be announced.

 

If You Can’t Attend

If the time is inconvenient for you, register anyway, and Steve will notify you when he hosts similar programs. Or recruit a friend or assistant to listen for you and take notes.  

Important: Steve will not offer the replay after the call.

Author U Extravaganza tips, tricks and tools

Extravaganza Things to do marquee

 

The Author U Extravaganza, one of the premiere events for authors and publishers, is the best place to be if you want a crash course in book publishing.

It’s Thursday, Friday and Saturday of this week–May 1-3 in Denver—hosted by book shepherd Judith Briles. She throws a fabulous party. But the packed agenda can be overwhelming, and not just for first-time attendees. I’m returning for my third year as a speaker and have some tips to share if you’re coming.

 

Attend the Networking Party Wednesday

If you’re arriving the day before, go to the Roots Bar on the second floor, where the networking starts at 5 p.m.

 

Shoot Video

Find a quiet place in the corner of the lobby, or just outside the meeting rooms, and corral one of the speakers or another author for a short 2-minute video interview. If you don’t have a tripod, borrow one. Or ask someone else to hold the camera. Upload the video to your YouTube channel and share on social media.

If you have an  iPad, you can shoot, edit and upload with a tripod, a gizmo that attaches the laptop to a tripod, and a $5 app. Watch the free webinar I hosted with Mike Stewart on  how to shoot video with an iPad.

 

Talk to the Vendors

It’s one of the best ways to learn more about the publishing industry quickly, something most authors need desperately. You’ll find publishers, printers, book designers, editors and others who serve authors. Ask for advice. Ask about what trends they’re seeing that you can tap into. 

 

Attend the Shark Tank

Don’t miss this fun event where an author willing to pay $500 gets to enter the Shark Tank with a panel of expert speakers. The author explains the book or project, and the experts offer feedback. I’ll be on stage as one of the experts, and I promise that we’re a lot nicer than the sharks on TV.

 

Skip a Session if You Need a Break

More than two dozen speakers will be presenting keynotes, breakouts and more on a wide variety of topics, some of which might not affect or interest you. Take a break, visit the vendors, go out for a walk or sit in the lobby and relax! Introduce yourself to other authors and build the relationship.

I’m speaking on Fast & Free Easy Ways to Research Journalists & Bloggers Before You Pitch! at 1 p.m. Thursday.  I’m also speaking at the Early Sunrise workshop at 7:15 a.m. Saturday and sharing Quick and Dirty Blog Posts When You Don’t Have Time to Write.  Just don’t skip these sessions! :-)

 

Look for Joint Venture Partners

Be on the lookout for authors, publishers and speakers who might be perfect joint venture partners. I’ve met lots of people at the Extravaganza who I’ve invited to create products with me.

Many of the speakers at this event aresn’t “swoopers.” They don’t swoop in, speak and then swoop out. They stay all three days. I will.

 

Get a Massage

Your neck, back and shoulders will thank you.

 

Bid at the Silent Auction

You’ll find more than $14,000 in items, including the Cheesehead hat I’m bringing, all up for bid. Proceeds go to the Author U Foundation.

 

Pick My Brain

I’ll be among the many speakers participating in the “Pick My Brain” sessions throughout the conference. For a $20 donation, you can book a private 15-minute session and ask any questions you want. This is a fabulous opportunity to get one-on-one time with some of the smartest publishing experts on the planet.

 

Enjoy the Food

Registration includes breakfast, lunch and dinner, and it’s always good. No running to the hotel restaurant or to cheaper fast food joints outside. The Extravaganza feeds your tummy as well as your brain.

 

Do a Debriefing

When I attend these events as a speaker, I walk away with a to-do list a mile long because I attend almost all the other sessions. I always debrief and make a list of things I must do immediately, within the next few months, or later in the year. I make a separate list for my virtual assistant.

 

Two Final Recommendations

First, don’t foist your book on people. Many attendees and speakers are traveling from out of town and have more than enough papers, books and other materials to lug home. They don’t need one more book in their suitcase. Too many authors foist their books onto people like me who are too polite to say, “No thanks, I’m not interested.” It’s an expensive way to market your books.

Second, If you use a Yahoo, Hotmail or gmail address, or an email address that includes the name of your Internet Service Provider, order a new batch of business cards that include an address with your own brand. Example: JaneSmith@JaneSmithBooks.com instead of JaneSmith821@Gmail.com.

These free email addresses look tacky and they scream “cheap!” If you don’t have a website, buy a domain name for $10 and use it as part of your email address.

Those are my tips. What about yours? Have you attended the Extravaganza? If so, what can you add to my list?

I’ll see you in Denver!

Why you should welcome bad reviews for your books and products

Bad Review

More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.

But how many of those people do you think hear their B.S. detector going off when all the reviews on the company’s website are 5-star, and there’s not a lousy review in the bunch?

That’s what happens to me.

I can’t help but wonder if the product creator or book author used one of those sleazy paid services to collect nothing but sterling reviews. Or maybe they wrote the reviews themselves.

Consumer reviews are perceived as being more trustworthy than the most glowing sales copy written by the manufacturer, especially when not-so-great reviews are among them. Bad reviews make the good ones more credible. 

That’s why you should welcome bad book or product reviews, and don’t get rattled, as long as they’re outnumbered by good reviews.

And when you see a bad review, don’t get huffy and defensive and get into an argument with the reviewer. 

When I present the webinar How to Ask for Book or Product Reviews from Journalists, Blogger sand Consumers from 4 to 5 p.m. Eastern Time on Thursday, Feb. 13, I’ll explain three more reasons you should welcome bad reviews:

1. They encourage lively discussion and attention.

Some of the most interesting discussions occur between reviewers who disagree on whether a book or product is worth buying. And that controversy sparks even more people to join the fray. Many of them link to the discussion from their social media profiles because they want their followers to know their opinions.

That means more attention for you. 

2. Bad reviews encourage supporters to come to your defense.

Consumers who love your product might not be inclined to review it until they read a review from someone who hates it. Just one bad review can encourage dozens of loyal fans to weigh in. 

3. Bad reviews can make you aware of problems you didn’t know existed.

If someone is reviewing your website, they might mention bad links that lead to 404 error pages. A blogger who is reviewing an ebook you’ve written might mention typos and other formatting problems—things that often can be fixed immediately. A consumer might point out a cumbersome feature in a product that you can improve during the next manufacturing process.

Now that you know why you need reviews, even bad ones, it’s time to start asking for them. If you’re not quite sure whom to pitch, or how to ask, join me for Thursday’s product review webinar when I show you exactly how to find reviewers who are interested in what you’ve created, and how to convince them to say “yes” to your request for a review. 

5 Free Fill-in-the-Blank Review Request Templates  

If you can’t write very well, you’ll love the five sample fill-in-the-blank review requests that you’ll receive as a bonus after the webinar.

The email pitches will send the message, “I know who you are, I know what you do, I have something you might be interested in, and I value your opinion.” Much of what I’ll be teaching will also shorten your research time considerably because I’ll show you some shortcuts that will help you find reviewers who are a good fit so you aren’t wasting your time or theirs.

Register for Thursday’s session here, even if you can’t attend live. I’m recording it, and you’ll receive the video replay and all the bonuses within 72 hours after the call.

Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Eight Reasons to Hire a Journalist in Your Marketing Department
Here are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.

Yahoo list says PR specialists will replace reporters
Public relations jobs are expected to jump 23 percent from 2010-2020, while journalism jobs are expected to fall eight percent. Yahoo contends that PR specialists will replace reporters sometime in the near future.

16 People Who Tweeted Themselves Into Unemployment
Twitter may limit you to 140 characters or less, but that’s actually more than enough room to stick your foot in your mouth. These people know that firsthand.

Wacky Instagram alternative lets you have photos with stickers, captions & more
Instagram makes photos prettier. Molome makes photos funnier.” This is the selling point of Thailand-based mobile photo startup Molome.

Authors: List of 23 gift shops in U.S. focused on state-related gifts and books
Most states have privately owned gift shops that feature products made in that state (or have other connections to that state). The following state gift shops should feature your books.

Reporter-speak: Words and phrases PR pros should know
The nomenclature of a newsroom shouldn’t be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.

7 consumer trends to run with in 2014 [Piggyback publicity onto these]
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavor.

Why is your Klout score not reflecting real-time social activity?
When it comes to social measurement Klout has been the leader since its beginning in 2008; and, is the first company to create a proprietary measurement algorithm on perceived social influence.

Five Twitter Accounts That Give Great Customer Service
At a time when 53% of all businesses in the United States are using social media as a customer service channel, it’s time to take a look at the companies who are succeeding with Twitter as a primary customer service platform. The best practices and interactions used by the companies below go a long way with regard to extending their brand and showcasing their commitment to providing excellent customer service:

7 Tools That Make it Easy to Organize and Simplify Your Blogging Life
Let’s face it, blogging is a ton of work. You’ve got to keep up with your social media profiles, create and organize tons of content (both in written and video form), and you’ve got to market like crazy just to stay relevant. And this is on top of our other duties. It’s definitely a crazy blogging world we live in, but there’s a way to tone down the craziness just a little bit.

Author items to include in your New Media Age press kit

I am no longer a big fan of the traditional physical press kit with its glossy paper folder and numerous information/photo sheets placed into the inside pockets of the glossy paper folder.

Yet I do think that authors have to consider what could constitute a press kit for our New Media Age.

To begin with, let’s think physical. And business cards used by authors can be a good idea for real life networking events. But be savvy — I know I wasn’t at first.

Originally I made separate cards for separate books of mine.  Then I wrote several more books and I wasn’t going to carry multiple cards around.  Plus, I changed the cover of both books that were on the cards I had already made.

What I should have done, even when I only had one book, was have a card that emphasized my author website and appropriate social media touch points. Then, as I self-published more books — and added these to the website — the card would still be correct.

Postcards and Bookmarks Are Problems, Too

In the past, I was a fan of postcards for each book. But this too has the drawback of how many different postcards you can carry around with you — and what if you change the cover? Or better yet, win an award that you would like to add to the postcard text?

Third, I was a fan of bookmarks. Yet the same drawbacks occur with these as with cards and postcards. If you do spend money on bookmarks, focus on your author website and perhaps your Amazon Author Central profile.

I now believe that all physical publicity info should lead back to your author website (and that you control that website).

OK, cards, postcards and bookmarks are not enough. What else do you need?

Help Readers Find You on Social Media

Besides really good information about your books and yourself on your author website, you need social media touch points and social media participation where potential and current fans can find you and connect with you.

And, as a writer, you need to blog. Yes, you need to write posts for your own blog and guest posts for other blogs as part of what would formerly be articles placed inside a physical press kit.

Shorten these blog post links via a link shortener service (such as budurl.com or bit.ly) and share these links with publicity contacts as if you were sharing physical printouts of your posts.

The best part of using social media to send people to your author website rather than mailing a physical press kit is that you can change information instantly. No need, for example, to toss out tons of obsolete flyers and reprint new ones because your book won an award that you now want to feature on your flyers.

I would suggest storing as a Word doc a list of the links you would most like to share if a reporter or publicist asks you for a press kit. Then you can simply copy and paste these pre-chosen links into an email.  (I suspect the person on the other end will be much happier to receive this email with links than a press kit in the mail. And, oh yes, the environment also thanks you!)

The Kinds of Links to Share

What links might you want to share with a reporter or publicist?  Of course, the links you share depend on what the person wants to know about you.  But let’s consider the options:

1.  You could share a book’s link on Amazon. 

But if you want the publicist to read the best review or all the reviews of your book, it is better to send the direct link (known as the permalink).  Let me give an example:

If you look at any book review on Amazon, off to the right you will see “Permalink.” 

Permalink for a book review on amazon

 

Click on that and then in your browser window you will find the direct link to that specific review, which you can then share.  For example, my spy thriller CIA FALL GUY just got this five-star review from someone I do not know. 

Now you may want people to go directly to all your reviews for a specific book.  Why not send people to your book page then?  Because the reviews are far down on the book page and are separated into two different groups (“Most Helpful Customer Reviews” as decided by Amazon’s algorithms and “Most Recent Customer Reviews”).  People can get easily distracted before they ever get to the reviews.

To get the permalink for all the reviews, scroll down on your book’s page and click on “See all customer reviews (newest first).”  You will be on the page with all the reviews and you can copy the permalink from the browser window.   You can see all reviews for CIA FALL GUY here.

(Note that the default is “Most Helpful First” — you have to scroll down and click on “Newest First” to get the whole list sorted that way.)

There is a risk with sharing the permalink to all your reviews.  For example, in the case of CIA FALL GUY, I recently had a very successful KDP Select free book giveaway.  But with success comes the downside — some people who are not the target audience for the book read it (because they got it for free) and then write negative reviews.

Often these people do not understand the convention of, for example, thrillers in which characters are purposely misleading.  Then these people may write negative reviews that they couldn’t understand who the characters were.  (That was, in fact, what I was aiming for until the end, when all was revealed.)  This is why it may be better to share the permalinks to individual reviews rather than to the page with all of a book’s Amazon reviews.

2.  You can share your author website URL or a specific page of that site. 

For example, I could share PhyllisZimblerMiller.com or PhyllisZimblerMiller.com/phyllis-fiction-books-ebooks/ or Phylliszimblermiller.com/cia-fall-guy depending on where I want someone to go. 

This link to a page on your website may be where you share your bio, or you may decide to link to the bio you have put on your Amazon Author Central profile.  If, for example, you have divided your fiction and nonfiction books into two separate Amazon Author Central profiles (as I have), you can provide the appropriate link for the specific pitch or you can provide both links.  (See Amazon.com/author/phylliszimblermiller and Amazon.com/author/phylliszmiller)

3.  Photos are great for publicity purposes. 

Besides a headshot, Joan Stewart recommends environment shots. For example, if your book is about toy train collecting, you might have a photo of you with some of your train collection. 

Here’s a photo from adoption expert Mardie Caldwell’s online press kit:

Adoption expert and author Mardie Caldwell holding an adopted baby

You can share the links to these photos, or share the link to the appropriate board or pin on your Pinterest account.  For a board example, see My Books on Amazon.  And here’s a pin example.

4.  Blog post permalinks — whether on your own blog or someone else’s blog.

You  can choose the links based on what you are pitching.  For example, if I wanted to demonstrate my interest in effective websites, I could share the shortened direct link — http://budurl.com/websitetarget — to my Examiner.com post.

Actually, the sky’s the limit for links you can share.  Use your creativity to decide which links are best for which pitch.

But don’t overdo the links you share in one pitch because too many can be overwhelming.  Many times less is more, so choose carefully.  You can always send additional links if asked for more information.

Now, It’s Your Turn

What about your own author press kit? What do you include?

How do you get around the problem of outdated print materials? 

Do you have a New Age press kit you’re proud of? Or elements of one at your website? Tell us in the Comment section, and feel free to link. 

*     *      * 

Phyllis Zimbler Miller2Phyllis Zimbler Miller is the co-founder of the digital marketing company Miller Mosaic, LLC and the author of fiction and nonfiction books/ebooks that can be found on Amazon. She is also experimenting with writing an entire dystopian thriller THE MOTHER OF SIEGE on Wattpad — click the dropdown table of contents to read the ongoing novel — and the Cold War memoir project TALES OF AN AMERICAN OCCUPYING GERMANY on Wattpad. Contact Phyllis at pzmiller@millermosaicllc.com.

How to get a corporate sponsor, even in a rotten economy

Brendon-Burchard-corporate-spokesmanWhat author, speaker or expert wouldn’t love to be sponsored by a big-name corporation?

The company promotes you to spread a message about a topic you’re already passionate about in return for mentioning the company onstage, or at a book signing, at your blog, and in videos. They even pay for your airfare, hotel and other travel expenses.

But companies don’t have money to throw around, especially now in this bad economy, right? 

Wrong.

Companies and nonprofits that are cutting back on expensive advertising campaigns are turning, instead, to a much cheaper way of promoting their own names. They’re teaming up with authors, speakers and experts who are already knowledgeable about topics that tie in perfectly to the goals of the company or nonprofit.

It took Brendon Burchard two years to crack the protective shell of some of these giant organizations and land his own corporate sponsorships. So far, he has been sponsored by Wachovia, Coke, Toyota, Sony, the YMCA, Walmart, Kiwanis, US Bank and Junior Achievement.

He says you can land sponsorships, too, if you know exactly who to contact, when to contact them, what to say and—most importantly—what to already have in place.

Brendon will be sharing his tips during a free teleseminar at 2 and 7 p.m. Eastern  Time on Thursday, Oct. 24, with host Steve Harrison. Register here. 

How a Corporate Sponsorship Can Help You

Big corporate sponsors, he says, offer four key benefits to their much smaller partners:

1. They have a budget to promote you.

Even though they might be cutting back on public relations to trim expenses, it’s still much cheaper to pay you and your expenses than to rely solely on a big, expensive PR firm. In other words, they’re paying to promote you and to provide your PR. 

2. They already how how to serve and sell to the same people who are in your audience.

Because many of them have already done sophisticated testing and marketing studies, they know which marketing tactics work best. They know how to manage an effective email campaign. They know if direct-mail works well and, if so, the type of direct mail pieces that get the most response froom their audience.

3. Because they have giant email lists, they can get you in front of thousands of people who don’t know about you.

Brendon says his many corporate sponsorships resulted in about 30,000 people who were added to his own email list. That’s huge!

4. They have access to staff and volunteers.

When you land a corporate sponsor, they have people in place to help you with all the little details. That’s so much easier than hiring your own employees to help, or outsourcing the work to independent contractors you have to oversee.  

Free Publicoity Tip #31--Get a corporate or nonprofit sponsorIn just 18 months, Brendon’s sponsors and promotional partners agreed to buy 50,000 copies of his self-published book, allowed him get over $500,000 in advances for his second book, paid him high fees for 65 speaking engagements, and helped him reach more than 2 million people a month while raising $250,000+ for charity.   

He’ll explain how he did it on Thursday’s free call. 

Full Disclosure: I’m one of Steve Harrison’s affiliates, and if you buy something from him down the road, I’ll get a commission.   

The huge advantage of TV publicity vs. print and how to get on TV–free training today

News reporter interviewing someone who knew how to get on TV and free publicity within hours after news broke

 
If you want to get into a big national magazine, you’d better be pitching your idea six months ahead of the publication date.

That’s the long lead time for many magazines.

But if you wake up tomorrow at 7 a.m. and discover a major story has broken overnight, and you’re the perfect expert to comment on it, you might be able to get onto your local TV news within hours. 

Slow News Days are Deadly

That’s because at most TV stations, producers meet between 8 and 9 a.m. to map out that day’s news coverage.  They love to go into the morning meeting with ideas in hand, instead of scrounging around on a slow news day hunting for an idea that won’t make viewers reach for the remote and change the channel. If you call the station between 7 and 8 a.m., you can pitch your idea, even if you don’t have the name of the correct person to contact.

That’s one of the big advantages of TV publicity vs. print. Even your local newspaper might need one or two days notice before a reporter can interview you. But not TV.

A TV news crew interviewed one of Steve Harrison’s clients after only three hours notice, even though the client had no idea who to contact.

Free Publicity Tips for Authors, Speakers, Experts

Steve has worked with thousands of authors, speakers and experts and he’ll explain more about that fast-track publicity tip, and many others, during a free teleseminar at 2 and 7 p.m. Eastern Time today. Register here  for “Fast-Track Strategies for Becoming a Well-Known, Well-Paid Author, Speaker or Expert in Your Field.”

You’ll also learn what the author of Skinny Bitch, did to launch her book. The book ended up on the New York Times Best Seller List.

If you’re reding this AFTER the teleseminars have ended, register anyway so you’re notified in case this event occurs again. Even though the call is free, I’m promoting it as one of Steve’s affiliates. Many authors, speakers and experts don’t know how easy it can be to get onto TV if their topic ties in beautifully with a breaking news event, or it’s a slow news day.