Deadline tonight for discount on Blog Templates for Authors

17 Amazingly Simple Blog Templates for Authors coverMy bundle of 17 Blog Post Templates for Authors has been flying off the digital shelves all weekend. They’re on sale until midnight (Pacific Time) tonight—Monday, March 2—for only $67…that’s $30 off the retail price.
A few authors asked us if we’d demonstrate exactly how to use them. 
The YouTube video I made above shows how…well…how amazingly simple they are. You need absolutely no technical skills whatsoever. The templates work regardless of whether you write fiction or nonfiction, use WordPress or Blogspot, publish your blog using a PC or a Mac. 
Andrea Patten, one of our beta testers, told us:
“I was able to draft a 400-word post in about 15 minutes. It’s not the type of post I normally write but your template made it easy to try something new. It works. It’s good. I want more.”

They Work for Fiction or Nonfiction

When creating the templates, I chose topics that work for fiction and nonfiction. They include:
Template #1: Short Book Review and Excerpt
Template #2: Pros and Cons of A and B
Template #3: When to Use A and When to Use B
Template #4: How to Pitch a Guest Post for My Blog
Template #5: Cool Tools I Learned About at…
Template #6: Top 10 Tweets of the Week
Template #7: This Week in the Blogs
Template #8: Fun Facts About Where My Novel Takes Place
Template #9: Fun Facts You Didn’t Know About Me
Template #10: How (Fill in the blanck) Sparks My Creativity
Template #11: 15 Articles on (Blank) for (Blank)
Template #12: An Interview
Template #13: The Top Mistakes and How to Fix Them
Template #14: Review of a Movie or Play That Ties into Your Book
Template #15: A Character Sketch of My Hero
Template #16: How I Name My Characters
Template #17: An Introduction to My Media Kit

Thanks, Author Bloggers, Beta Testers

Thanks to the generous authors who let me use their blog posts as inspiration for some of the templates I created:
Rick Hocker, Betsy Robinson, Anne Randloph, Ruth L. Snyder and Cathy Strasser.
Thanks, too, to my Publicity Hounds who volunteered to beta-test the templates: Kathy Watson, Lynda Lippin, Andrea Patten, Ellen Bahsen, Gail Rubin, Kate McCormick  and Julie Hawkins. 
If you missed the free training I did with book publishing expert Joel Friedlander last Thursday to introduce the templates, you can watch the replay here. We shared “7 Fast, Easy Ways to Bring Traffic to Your Author Blog.”


I’m curious. What did we teach you about blogging that you didn’t know or that you were surprised to hear?

Authors: Free training for fast, easy blogging

7 Fast, Easy Ways for Author Blogging woman with billboard


Update on Feb. 28, 2015

Watch the webinar replay of 7 Fast, Easy Ways to Pull Traffic to Your Author Blog here before 11:59 p.m. on Monday, March 2. After that, we take it down and our killer offer for a product that will make blogging fast and easy disappears too:


When it’s time to write a post for your author blog, how many times do you find yourself thinking about something interesting or funny that happened in your personal life?

It might be the litter of adorable puppies that you took in last night from the local animal shelter.

Or the certificate you just received for finishing the American Red Cross course in First Aid/CPR.

Or a something painful you survived, like hip replacement surgery.

And how many times have you asked yourself, “Why would my readers care about THAT?” 

You’d be surprised.

Readers LOVE Knowing More About You

When I write about something personal, like how I finally found a treatment for my voice disorder, or how I know all the words to Talent Roundup Day from the “Mickey Mouse Club” TV show in the 1950s, or the childhood photo of my sisters and me that I gave them this past Christmas, my readers respond!

They comment. They share the post on Facebook, Twitter and Google+. They email me with long stories about their own fears, discoveries and funny things that happened to them.    

If you’re an author, how about sharing what sparks your creativity? For me, it’s a sink of dirty dish water. I wrote about it here and readers loved it!  

Free Training Thursday, Feb. 26

That’s one of seven types of blog posts readers love. Joel Friedlander—a good friend, fellow author and prolific blogger—is hosting a webinar with me from 4 to 5 p.m. Eastern Time on Thursday, Feb. 26, on 7 Fast, Easy Ways to Pull Readers to Your Author Blog.

In addition to the blog post on creativity, we’ll discuss six other types of posts readers love. We’ll also share dozens of helpful tips that will save you time and money blogging.

For example, we’ll give you two websites where you can subscribe to receive free stock photos every week. You can use them for your blog or other marketing materials. Register here for the free training.   

Who Should Attend

This is perfect for beginning or veteran bloggers, regardless of whether you write fiction or nonfiction.

Not an author? You’re invited too! We wouldn’t want you to miss out on the fun.  :-) 

Dog Tweets–7 Writing Strategies to Boost Traffic on Your Blog

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird7 Writing Strategies to Boost Traffic on Your #Blog

RT @PRforAnyone: Five Tips For Integrating Social Media Into Your Communication Plan #PR #socialmedia

How to Get a Juicy Quote for Your Press Release via @Cision

RT: @AuthorMedia Here’s the secret that will set you free: you don’t have to produce a #newsletter every week…

11 ways to keep your #pressreleases from being ignored via @PRDaily

RT @MeghanMBiro: My 5 Best Tips for Keeping Your Email Inbox Clean via @RebekahRadice

How to ask 10 #influencers in your niche a question and turn their answers into shareable content. #contentmarketing

Free #infographic tools to get you started showing off stats. Find out what I discovered! @tigerlilyva11 via #sbzclub

4 Things to Know About Media Outlets Before You Pitch via @Cision #pitchingthemedia #pr

RT @MeghanMBiro: Who Are Your Mentors Online, Choose Wisely My Friend? via @RandyHilarski

Pitching tips Thursday on how to get on Rachael Ray, Live with Kelly, Wendy Williams Show

 tv talk show host on the set giving guest free publicity


 Here’s a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:  

  • Bulky media kits   
  • Books they’ve written (sometimes multiple copies for everyone on the staff)   
  • Envelopes stuffed with marketing materials
  • Press photos
  • Press clippings 
  • Long letters explaining why they want to appear on the show
  • Videos that show them speaking to the local Rotary Club
  • Even gag gifts accompanied by pitches that  they think are clever, but fall flat

Guess where most of this stuff ends up? In the trash bin.
Why Producers Don’t Want This Junk

Producers are too busy to wade through mountains of materials. So the publicity seekers have nothing to show for it except crippling postage costs.

If producers and guest bookers don’t want THAT, what do they want?

For starters, they need to be pretty sure you’re going to be a compelling guest. That means not withering under the lights. Or upstaging the show’s host. Or telling long-winded stories that viewers don’t care about. Most importantly, they need to know that your story is interesting. 

Free Call Thursday on How to Pitch 

Four producers and guest bookers for major TV shows will tell you EXACTLY how to pitch them, when to pitch them and what—and what not—to send when they’re the guests on a teleseminar hosted by my friend, Steve Harrison, on Thursday, Feb. 5, 2015, at either 2 or 7 p.m. Eastern Time. Register here. Even though the call is free, I promote it as a compensated affiliate because I think the very best way to know exactly what producers want is to hear them explain it.

You’ll learn lots of insider tips from those who book guests for ABC, NBC and CBS. They include:

  • Mariann Sabol, “Live with Kelly” 
  • Tommy Crudup, “Rachael Ray” 
  • Dan Fitzpatrick, “The Wendy Williams Show”Stacy Rollins, Telepictures Productions 
  • Others to be announced.


If You Can’t Attend

If the time is inconvenient for you, register anyway, and Steve will notify you when he hosts similar programs. Or recruit a friend or assistant to listen for you and take notes.  

Important: Steve seldom offers replays after these calls. So listen live.

Dog Tweets–6 Tips for Managing PR Activity Time for Profitability and Efficiency

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

6 Tips for Managing PR Activity Time for Profitability and Efficiency
Small PR agencies, particularly, are given to servicing their clients until the job is done. The operative words, here, are keeping clients happy, and keeping clients, period. Here are a few ways to maintain client goodwill, and save precious time AND your sanity.

The Top 5 Content Marketing Trends to Watch in 2015
Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated stuff, and a plethora of forums for any brand to find a consumer. Just because the platforms are there does not mean your consumers will know how to find your content.

What PR pros can learn from successful pitches
With today’s journalist shouldering more responsibility than ever before, it’s essential to master the art of pitching stories. Your pitches must immediately grab the attention of the targeted journalist if you want to get noticed and get coverage.

How to work with influencers to promote your product, campaign or startup
Influencer marketing is about connecting your brand or product with individuals who have the influence within that field to reach and engage your end customers.

Authors: ‘Draft to Dream’ competition deadline Jan. 15
Dust off that book manuscript you’ve been massaging since forever. Join the “Draft to Dream” Book Competition. Three authors will win a grand prize package worth $10,000. The package includes cover and interior book design, book distribution, virtual assistance and even an author photo shoot.

Easy Keyword Research Tool
When you’re in a hurry and you need to do some quick keyword research, or you need an idea for a blog post or article, use the Ubersuggest tool.

Facebook founder Mark Zuckerberg follows Oprah by founding book club
The Facebook founder and chief executive announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs and cultures.

Habits That Help Boost Productivity From Dawn To Dusk
Resolutions, intentions, visualizations, and plans are all great. But it’s habits that really change our lives. You can harness the power of this subconscious tendency to act on habits by making a concerted effort to replace bad habits with healthy ones. So what should you get started with? Any of these can make a difference in your productivity and overall well-being.

2014 Action Item: Did Marketers Master Blogging?
Blogging — and blogging consistently — is critical for businesses, Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor, told us last year. It was an imperative for 2014, Clark said. So how did businesses and marketers do? We caught up Clark to find out. (Check out yesterday’s “2014 action item” catch-up with Carla Johnson on agile marketing).

Savvy Podcasting Tips for Small Business Owners [Infographic]
Podcasting is such a unique platform and you’ll often hear it referred to as the best way to nurture an “intimate” connection with your audience. It’s so true because many people are consuming podcasts while they’re working out at the gym, or on riding on the train or in a car on their daily commute, or even when doing chores around the house.