13 ways to use your author resource box mini-bio

I collect author resource boxes, those mini-bios that usually appear at the end of articles and blog posts. And perhaps because I’m a writing coach, I love dissecting how the writers make themselves sound fascinating and worth a second look.

You can find nine of my favorites in the article I wrote for The Future of Ink blog on 9 ways to make your author bio box sizzle.

My favorite is Pia Mara Finkell’s fun Twitter bio. In only 24 words, she tells you more about what she does professionally and for fun than what you’ll find buried in entire paragraphs of other people’s bios:

 

Pia Mara Finkell's Twitter bio

 

After you’ve used my tips and jazzed up your own mini-bio so it sizzles, think about all the other ways you can make it work for you. With a little tweaking here and there, your mini bio can be used: 

1. In your email signature.

2. On your business card and other marketing materials.

3. For the “About Me” page at your blog.

4. At the end of guest posts you write for other blogs.

5. As part of your speaker introduction.

6. At the end of articles you write.

7. On your social media profiles. These include sites like Goodreads and other book review and recommendation sites where authors and book lovers have profiles. 

8. In the message you send to people when sending a LinkedIn invitation to connect.

9.  When introducing yourself in a LinkedIn group.

10. When introducing yourself in a Google+ community.

11.  In your Facebook cover image on your profile or page. Your friends and followers might also like to see your profile within a status update.

12. Incorporate it into the video for your YouTube trailer.

13. As the short bio in your Author Media Kit

I know there are more. What have I missed?

If you have an interesting author resource box, include the link in the Comments section. We’d love to see it.

Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
There are lots of things that separate a great blog and great posts from the rest. What’s in your must have factors for a great blogpost?

How To Use Slideshare To Market Your Book

SlideShare is a great and often overlooked social media site that has great potential for marketing your books. Creating a SlideShare presentation takes time, but especially since you can use the presentation multiple places such as on your blog, it’s well worth the effort!

Don’t ditch my pitch: 5 ways to get a yes from an editor

While pitching stories can be frustrating, these tips will make the process easier and make it much more likely that you’ll receive a positive response.

Instagram beats Twitter with 300 million active users

Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

How to Find Good Topics for Infographics [VIDEO]

So you want to create an infographic, but you do not have a topic? You don’t even know where to begin. Here are a few things to keep in mind that can help you get on the right path to finding a great topic that can not only tell a story, but educate your audience.

The Benefits of Blogging for Your Business

As common as blogs are, it’s not so common to find a truly successful blog. So, in order to break through the hoards of them online, here are five ways to better host your company blog and the benefits that come as a result of following these pro tips.

Interview: Joan Stewart, Publicity Expert

2014’s final InterviewFX feature is one you definitely won’t want to miss! Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful.

6 Ways to Jump on Holiday Sales

While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.

5 Brilliant Ways to Get More Blog Social Shares
We all want more traffic and social shares for the content we create on our sites. So how can we get them? Easy… create content that provides value and is something that people actually want to share!

The subject line was irresistible

How a content strategist caught my eye with a perfect pitch.

 

Banner ad for book review product

 

Dog Tweets–12 ways to create a mailing list that will sell books!

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

12 ways to create a mailing list that will sell books
The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe.

What PR pros should know about the Supreme Court’s Facebook case
This is a milestone in social media litigation, and whether it’s for personal or brand use, PR pros should monitor the case closely to share findings (and suggestions) to keep company employees of all levels out of trouble on social media.

How to use this helpful social media cheat sheet when planning your next event
Sample Social Media Plan for Events was created by the folks at Marketo, a digital marketing agency. You can see an easier-to-read version of this in The Definitive Guide to Event Marketing, a free 120-page event marketing workbook that you can get in exchange for your email address.

The Art of Social Media for Writers
Writing a great book is just part of the equation, your social media platform is where readers will get to know you, find out about what you’re writing, and could determine the success of your book sales.

Goodbye, SEO: PR is the new king
Remember to find what’s truly interesting about your piece and ask yourself if it’s it really news, or just puff. If you don’t, you’ll find out soon enough when your press release spreads or flops.

Is it Time to Burn Feedburner? Yes! There are Alternatives
The essence of our research: there’s not one solution for all. It all depends on what your needs are. Feedburner is not working anymore, and it’s time to do the switch. Feedblitz (inexpensive) and Feedpress (slightly more expensive, but more features) are the way to go.

7 Ways to Think Like a CEO on Social Media
Tying social media to business outcomes is less likely to become a monthly or yearly nightmare to endure. It all comes down to your mind-set.

The worst media disaster of November 2014
September was quite a month for media blunders, but this one from a former pro athlete was the most bombastic of the bunch.

How to Write a Blog Post in Just 30 Minutes
Here are some ideas about how to keep the actual writing part short and sweet and make the whole process a good use of your time, whether you are at a growing startup or make up a one-man-band.

Free Graphics for this Holiday Season
Websites where you can grab free holiday graphics and use them on your websites and in your marketing.

 

Banner ad for book review product

 

Dog Tweets–23 compelling reasons your business needs a blog

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

23 compelling reasons your business needs a blog
Setting up a blog for your business requires a lot of valuable time and effort, and the hardest part is starting. Help is on the way. This post lists 23 reasons you should be blogging. It should be sufficient incentive for you to start blogging ASAP.

Holiday Newsletters for Business: How-to Stay Connected and Engage Readers
The holidays are a great time to say thank you, and an enewsletter can be a great way to say thanks and give credit to those who contributed to your success.

Business Blogging Etiquette: How To Properly Use And Share Other People’s Ideas
You can publish a blog post in an instant. But pause first and commit to using ethical practices and building good relationships across the web.

Define Your Niche In 5 Easy Steps
As a blogger, defining your niche might be the most difficult task you face. However, it is the most important one.

Blogging Challenge: Find a Blogging Buddy
Having a blogging buddy can help you make sure you’re blogging regularly. The challenge is to work on developing mutually beneficial relationships. Sometimes this takes time, and you often have to give more than you receive, especially at the beginning.

Publish, Release, Launch: Some of The What and When of Book Publishing
Why is a published on a certain date? For marketing and publicity reasons, to get books out there when they will be featured most prominently, and when the media are interested in what the titles and authors have to say.

How to Calculate the Value of Your Blog
Understanding your blog’s value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely.

How to Carve Out Your Niche in the Proverbial Rabbit Hole
It’s the deep niche that differentiates you from competitors. Opportunity presents itself because you know where you fit in within the niche.

Making the Sale: How to Sell More on Your Website
Think of your website as a brick and mortar store. If Macy’s or Barnes & Noble created roadblocks to buying, they’d hurt the sales process. Authors often assume that a website store is different. It’s not.

Google Makes Mobile Optimization a Visible Search Advantage
Google has updated search results for mobile users to highlight websites that are optimized for mobile. Pages with mobile optimization will be tagged with a “mobile-friendly” label in the search results.

 

Banner ad for book review product

 

Dog Tweets–The Importance of an Author Marketing Plan

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

The Importance of an Author Marketing Plan – Marketing Tips For Authors
A marketing plan for your book can be the difference between your book finding thousands of readers versus no one buying and reading it.

Persuasion: 6 Principles That Power PR Success.
If you work in PR, you’ll want to take a look at how these now familiar “Six Principles of Influences” are being applied in public relations.

Get Traffic: 74 Clever Blog Post Title Templates
You’ll get lots of inspiration from the infographic from TwelveSkip with 74 Clever Blog Post Title Templates that Work.

How to Come Up with (at least) 10 blog Post Ideas
No blog post ideas? No problem. Take the 10 blog post ideas challenge!

Google launches Contributor, a crowdfunding tool for publishers
Google has started rolling out a new tool called Google Contributor, which is designed to allow web users to pay sites that they visit a monthly fee, and in return see no Google ads when they visit.

4 Tips for Using Twitter to Pitch Journalists
Pitching a story to a journalist can be a challenging task. They receive more story pitches than they can ever hope to read. As a self-promoter, you have about five seconds to get their attention. Make that precious time count.

Holiday Pitching Tips and Techniques
Gift List Media provides products and services to help you attract the attention of magazine and newspaper editors, television producers and bloggers.

The Twilight Zone, Revisited: Waking Up With the Crazies
The world needs you. The crazy ones. The ones that the rest of the world thinks are “different”, a little odd. You are the key to our future. This is good news for the unconventional thinkers and entrepreneurs – who by their very nature are wired to try different ventures and to think outside the box.

Little things can mean BIG things when selling books
If you’re selling books, everything you do and how you do it plays a part in the success of your books and product sales… from your Publicity to your social media, and from your marketing to your presentations. It’s important to know and understand how each work and what role they play in your success.

Ultimate Web Marketing Checklists (For Literally Everything)
Checklists are great because it’s like a re-usable reminder. It’s a way to organize a process into actionable steps that you can repeat over and over again and know you’re not forgetting anything important.

Banner ad for book review product