Dog Tweets–6 Tips for Managing PR Activity Time for Profitability and Efficiency

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

6 Tips for Managing PR Activity Time for Profitability and Efficiency
Small PR agencies, particularly, are given to servicing their clients until the job is done. The operative words, here, are keeping clients happy, and keeping clients, period. Here are a few ways to maintain client goodwill, and save precious time AND your sanity.

The Top 5 Content Marketing Trends to Watch in 2015
Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated stuff, and a plethora of forums for any brand to find a consumer. Just because the platforms are there does not mean your consumers will know how to find your content.

What PR pros can learn from successful pitches
With today’s journalist shouldering more responsibility than ever before, it’s essential to master the art of pitching stories. Your pitches must immediately grab the attention of the targeted journalist if you want to get noticed and get coverage.

How to work with influencers to promote your product, campaign or startup
Influencer marketing is about connecting your brand or product with individuals who have the influence within that field to reach and engage your end customers.

Authors: ‘Draft to Dream’ competition deadline Jan. 15
Dust off that book manuscript you’ve been massaging since forever. Join the “Draft to Dream” Book Competition. Three authors will win a grand prize package worth $10,000. The package includes cover and interior book design, book distribution, virtual assistance and even an author photo shoot.

Easy Keyword Research Tool
When you’re in a hurry and you need to do some quick keyword research, or you need an idea for a blog post or article, use the Ubersuggest tool.

Facebook founder Mark Zuckerberg follows Oprah by founding book club
The Facebook founder and chief executive announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs and cultures.

Habits That Help Boost Productivity From Dawn To Dusk
Resolutions, intentions, visualizations, and plans are all great. But it’s habits that really change our lives. You can harness the power of this subconscious tendency to act on habits by making a concerted effort to replace bad habits with healthy ones. So what should you get started with? Any of these can make a difference in your productivity and overall well-being.

2014 Action Item: Did Marketers Master Blogging?
Blogging — and blogging consistently — is critical for businesses, Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor, told us last year. It was an imperative for 2014, Clark said. So how did businesses and marketers do? We caught up Clark to find out. (Check out yesterday’s “2014 action item” catch-up with Carla Johnson on agile marketing).

Savvy Podcasting Tips for Small Business Owners [Infographic]
Podcasting is such a unique platform and you’ll often hear it referred to as the best way to nurture an “intimate” connection with your audience. It’s so true because many people are consuming podcasts while they’re working out at the gym, or on riding on the train or in a car on their daily commute, or even when doing chores around the house.

Dog Tweets–What Digital Marketing Might Look Like In 2015

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

What Digital Marketing Might Look Like In 2015
2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others…

Four of the Best Marketing Tools in 2014
Top tools for this year in marketing and social media. Here’s four links with tips and tricks to kick start your day.

The Sweet 16: Business Wire’s Most Read, Viewed and Shared Content of 2014
Business Wire shared their articles, videos and blog posts that your communication colleagues turned to this year so they can help you launch successful communications program in 2015!

Your Year-End Business Blog Review
As December draws to a close and we count down the last days of 2014, you may want to take stock of your business blog. Now is a great time to run some numbers and look at the data to find out which strategies worked well and which need to be improved or dropped.

Building A Better Business By Thinking Like Amazon
This past Tuesday, Business Insider posted their full fifty-minute live, one-on-one conversation between Business Insider founder, Henry Blodget and Bezos from their Ignition – Future of Digital conference. It is very raw and direct.

Special free e-book to you: The Best of the Publicity Hound’s Tips of the Week
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

3 Clever Steps To Use Multiple Graphic or Pattern Sheets in Canva [VIDEO]
When you’re using Canva, there are a variety of images you can start off with to complete your own creative personalized image.

4 Easy Steps to a Happy Festivus: Video & Infographic
Avoid the stress of holiday preparations by celebrating Festivus – just follow these 4 easy steps!

What Was YOUR Most Popular Post of 2014?
What is the most popular post on your blog this year? Can you see why it was popular? And more importantly – what can you learn from it that will help you for your content next year?

Learn Twitter Lingo with the Twictionary Infographic!
Pin the Twictionary infographic and brush up on your Twitter lingo!

13 ways to use your author resource box mini-bio

I collect author resource boxes, those mini-bios that usually appear at the end of articles and blog posts. And perhaps because I’m a writing coach, I love dissecting how the writers make themselves sound fascinating and worth a second look.

You can find nine of my favorites in the article I wrote for The Future of Ink blog on 9 ways to make your author bio box sizzle.

My favorite is Pia Mara Finkell’s fun Twitter bio. In only 24 words, she tells you more about what she does professionally and for fun than what you’ll find buried in entire paragraphs of other people’s bios:

 

Pia Mara Finkell's Twitter bio

 

After you’ve used my tips and jazzed up your own mini-bio so it sizzles, think about all the other ways you can make it work for you. With a little tweaking here and there, your mini bio can be used: 

1. In your email signature.

2. On your business card and other marketing materials.

3. For the “About Me” page at your blog.

4. At the end of guest posts you write for other blogs.

5. As part of your speaker introduction.

6. At the end of articles you write.

7. On your social media profiles. These include sites like Goodreads and other book review and recommendation sites where authors and book lovers have profiles. 

8. In the message you send to people when sending a LinkedIn invitation to connect.

9.  When introducing yourself in a LinkedIn group.

10. When introducing yourself in a Google+ community.

11.  In your Facebook cover image on your profile or page. Your friends and followers might also like to see your profile within a status update.

12. Incorporate it into the video for your YouTube trailer.

13. As the short bio in your Author Media Kit

I know there are more. What have I missed?

If you have an interesting author resource box, include the link in the Comments section. We’d love to see it.

Dog Tweets–Win More Pitches

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Win More Pitches
If you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency.

Develop Visual Strategy For Your (Business) Google Plus Marketing
With both its fans and detractors, Google Plus is a pretty controversial social media platform. On one hand, it definitely is not as populated as the sheer number of “users” would suggest, thanks to the questionable move by Google to immediately give people a profile if they use any related service through their brand. On the other hand, it is certainly a valuable platform for professional users, particularly of the creative variety.

Gifts For Writers and Authors
If you are stuck for ideas and want to get gifts that they will really appreciate then check out these gift ideas.

10 Proven Press Releases
10 real-world press releases that got BIG TIME publicity paired with fill-in-the-blank templates to create your own.ram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

The Difference Between Marketing and PR? It’s All in the Inflections
PR News asked its community how it would define the difference between marketing and PR.

The Art of Getting Customers
Learn how to attract customers and keep them coming back – from someone who has spent more than two decades helping companies do just that.

7 Content Marketing Trends for 2015
As we move into 2015, wow that has gone quick, we have collected thoughts on digital marketing trends from expert leaders and practitioners in their field.

The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift
Here’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

Sony decision not to release ‘The Interview’ draws backlash
Sony Pictures has pulled “The Interview” from release in the wake of one of the largest corporate data hacks in history.

Why You Want Return Visits to Your Website
Because a high return visitor rate means you have content worth seeing again and again – in terms of a blog and other website content.

Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
There are lots of things that separate a great blog and great posts from the rest. What’s in your must have factors for a great blogpost?

How To Use Slideshare To Market Your Book

SlideShare is a great and often overlooked social media site that has great potential for marketing your books. Creating a SlideShare presentation takes time, but especially since you can use the presentation multiple places such as on your blog, it’s well worth the effort!

Don’t ditch my pitch: 5 ways to get a yes from an editor

While pitching stories can be frustrating, these tips will make the process easier and make it much more likely that you’ll receive a positive response.

Instagram beats Twitter with 300 million active users

Instagram has officially passed Twitter with active users, making the photo- and video-sharing app the second largest social media platform.

How to Find Good Topics for Infographics [VIDEO]

So you want to create an infographic, but you do not have a topic? You don’t even know where to begin. Here are a few things to keep in mind that can help you get on the right path to finding a great topic that can not only tell a story, but educate your audience.

The Benefits of Blogging for Your Business

As common as blogs are, it’s not so common to find a truly successful blog. So, in order to break through the hoards of them online, here are five ways to better host your company blog and the benefits that come as a result of following these pro tips.

Interview: Joan Stewart, Publicity Expert

2014’s final InterviewFX feature is one you definitely won’t want to miss! Today we’re sitting down with Joan Stewart, aka The Publicity Hound, a publicity expert who has coached thousands of business owners, marketers, and entrepreneurs on the topic of making their PR efforts more successful.

6 Ways to Jump on Holiday Sales

While it’s late in the season to be thinking of your holiday strategy, there are some great things you can still do to nudge sales in your favor.

5 Brilliant Ways to Get More Blog Social Shares
We all want more traffic and social shares for the content we create on our sites. So how can we get them? Easy… create content that provides value and is something that people actually want to share!

The subject line was irresistible

How a content strategist caught my eye with a perfect pitch.

 

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