Tips, Tricks & Tools for Free Publicity
by Joan Stewart
The best sales people address a person by name when trying to sell them something. But if a TV reporter is interviewing you, don't overdo it. That's the advice from Michigan TV reporter Shawne Duperon.
"During a live interview, if you keep repeating the reporter or … [Read more...]
by Joan Stewart
This week's "Help This Hound" question is from Carrollyn Cox of Virginia Beach:
"I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add).
"I know how to personally approach local media, the public access channels and the local cable … [Read more...]
by Joan Stewart
My daily newspaper, the Milwaukee Journal Sentinel, is among "the incredible shrinking newspapers" I wrote about a few weeks ago. I don't know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be. If your newspaper is also … [Read more...]
by Joan Stewart
Women's Wear Daily says the staff at "O, the Oprah Magazine" isn't pleased with Susan Harrow's new ebook "Get into O Magazine." And WWD doesn't seem to be either, based on this review. But reviewer Amy Wicks doesn't present a very convincing argument. Some of Susan's "secrets," she says, are "relatively commonsensical topics" that anyone can learn … [Read more...]
by Joan Stewart
A national TV news magazine is looking for two recovering candy addicts willing to talk about their addiction. Connie Bennett, author of the new book "Sugar Shock," says the producers have contacted her and asked her to find two people who have been … [Read more...]
by Joan Stewart
Thinking of pitching public radio with your story? If so, first read these pitching tips from Charles Munroe-Kane, courtesy of Bulldog Reporter. Munroe-Kane produces "To The Best of Our Knowledge" and "Zorba Paster on Your … [Read more...]
by Joan Stewart
If you've always wanted to have your own national TV show, but you don't have the energy to make all the right contacts in New York or Hollywood, that's OK. You can have your own show for less than $400 a month. Don't have $400 to spend? You can have the show anyway and actually make a profit by selling sponsorships. The show can help you drum … [Read more...]
by Joan Stewart
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can … [Read more...]
by Joan Stewart
Jennifer Perry of Atlanta, Georgia writes: "My client, Pam Weeks, wrote and produced the Pam & Buffy television shows for children for years. The show is now distributed nationally by NIMCO, an education products company. Buffy is a 6-foot sheepdog costumed character and performed a live interactive show with Pam for 15 years at the American … [Read more...]
by Joan Stewart
I despise Internet petitions and am sick to death of being asked to "sign" my name for whatever and pass it along "to everyone in your address book." Then along comes this post at book marketing guu John Kremer's blog about a petition being circulated by an … [Read more...]
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