Fourteen Publicity Hounds had advice for Julie Berry of Rivendell Communications in Sugar Grove, Pennsylvania. Julie's company represents an author who has become an expert on grief and loss. The author is also a mountain climber and nature lover who enjoys sharing the lessons she learns from physical challenges with nature. Julie said typical book … [Read more...]
Fighting City Hall with a pothole party
Thanks to Publicity Hound Gina Warner of New Orleans, Louisiana, for telling me about a clever publicity stunt that resulted in stories galore in the media awhile ago in the Big Easy. Residents in the 5100 block of Cannes Street celebrated the first birthday of a pothole measuring 5 feet across and more than a foot deep. The bash--complete with … [Read more...]
Emphasize readers in press releases
Christine Slowinski of the Girl Scout Council in Waukesha, Wisconsin writes with a helpful reminder about writing news releases: "I created a release based on a national Girl Scout study that defined what girls are afraid of. Initially, my headline was "Girls and Safety: National Institute Releases Study Linking..." (by that time I lost them, … [Read more...]
Use powerful boldface type when emailing story ideas
When you send a journalist a story idea, either by snail-mail letter or email, do you put the most important phrases in boldface? You should. Boldface type is powerful. It attracts the eye and helps the reader cut through the clutter. It's also a powerful sales tool. All those long sales letters you receive in the mail are filled with boldface … [Read more...]
Don’t let poor planning ruin your special event
In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn't give them enough publicity to draw huge crowds--resulting in special events that were colossal flops. In many cases, it wasn't the media's fault. The event planners did it to themselves. Some of them … [Read more...]
Rent a movie theater in your neighborhood
Real estate coach Jim Gillespie of Temecula, California has a publicity idea that will have the media tripping over each other to interview you. Rent a movie theater in your neighborhood. Then invite anyone who you want to do business with to attend a free before- or after-hours session in which they play video games on the big screen, complete … [Read more...]
Indoor water park can promote during off-season
Karla Swita of Wausau, Wisconsin gets advice from Publicity Hounds on how to promote her indoor water park during the off-season. From Lee Newman of Milwaukee, Wisconsin: "I am going to a high school reunion in Wausau in a couple weeks. That would be a great place to stay and meet old friends. Get to those high school reunion committees." From … [Read more...]
Phenonenon of “Bad News Friday” may be changing
Savvy PR pros have known for years that if you have bad news to announce, the best day to announce it is on Friday. That's because Saturday's paper is skinny and has less space for stories. People are distracted by chores and other things on Saturday and don't watch as much TV as they do during the week. In newsrooms everywhere, the weekday crew … [Read more...]
Use other people’s days, weeks, months of the year
Publicity Hound Genevieve Frederick of Paw Publishing in Carson City, Nevada wrote to me to comment on the importance of piggybacking off other people's days, weeks and months of the year.
"The American Kennel Club celebrates Responsible Dog Ownership Day on September 17. I was able to get a big article and photo in the Carson City local … [Read more...]
Author gets tips for promoting SAT book for students
Jacqui Byrne of Fanwood, New Jersey gets great tips from Publicity Hounds on how to promote her SAT Vocabulary Express, a book of word puzzles to teach high school students to play with words, to take them apart, and to increase their vocabulary and, ultimately, their verbal SAT score. From Carol Johnson of Schaumburg, Illinois: "Consider … [Read more...]
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