If you need a photo of something you’re selling on eBay, or a product photo for your media kit or website, and you don’t have a bucket of money to spend on a professional photographer, check out this great list of photo tips courtesy of AuctionBytes.com.
They explain how to buy inexpensive lights and other gadgets that will help you take good-looking photos. If you have Internet Explorer 4.0 or higher, you can see the nifty demonstration that shows what a product photo looks like if you use a technique called “three-point lighting” which requires three lights positioned at different angles. (Netscape may not work with this demo.)
The tips are targeted to those who sell items on eBay, but I think they’re just as valuable for do-it-yourself photographers who need photos for other purposes.
As I explained in my ebook “How to Use Photos & Graphics in Your Publicity Campaign,” today’s digital cameras make it fairly easy for anybody to take great-looking photos that you can even submit to the media. Trade magazines, in particular, need product photos. So sure that your press releases on new products link to high-resolution photos (300 dots per inch) that can be downloaded at your website.