People searching for solutions to their problems type phrases like these into the search engines:
- “Relationship commitment issues”
- “Non-engagement letter”
- “Disgruntled employees”
When you write press releases or articles that addresses your customers’ problems, and then post them online, you can generate lots of attention, new business and even journalist interviews.
Management consultant Alan Weiss, for example, wrote a press release with the phrase “creating loyal employees,” and distributed it through Expertclick: The Online Yearbook of Experts. So far, more than 1,400 people have opened it.
When psychologist Debra Burrell wanted attention for her services, Expertclick devised the phrase “relationship commitment issues” for her, which showed up again and again in her online release. That phrase has a high Keyword Effectiveness Index, which means that there are many searches but few web pages using that exact phrase.
Expertclick found the phrase “non-engagement letter” for Ed Poll, who has a legal marketing firm. Law firms search on that phrase when they’re firing clients who don’t pay and they need Ed’s help to get new business.
If you don’t know the phrases that your ideal clients type into the search engines, let Expertclick help you with one of their fee-based services. Or write your own releases—up to 52 a year—and let Exertclick distribute them online. Dozens of Publicity Hounds have raved about this service.
When you register for an ExpertClick.com page, you get a search-engine optimized Press Room page, and you can add content instantly to the Web.
Lock in a $100 Publicity Hound discount on top of its double early-order discount to drop the cost from $895 to $695. Save $200 on all sizes when you order from the link below by Thursday, January 31. Prices go up $100 in February.
You can use the $200 savings on any level of membership in the Yearbook of Experts, too.