When National Public Radio interviews an author, it’s almost a ticket to the top of the Amazon.com lists.
But the way book publicist Yen Cheong calculates it, the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard.
Cheong, the assistant director of publicity for Viking and Penguin Books in New York City, thought it would be fun and informative for book publicists to keep track of how many books are actually covered on NPR each week. So she started a contest for book publicists, designed to help them get more of their author clients on the air.
Every week I’ll be tallying what books have been covered on the national NPR shows (since all good book publicists know that a national NPR interview is almost the Holy Grail of radio publicity). On Thursday afternoons I’ll post a roundup of the national NPR book stories of the week. The first person to send me the imprints (not publishing houses but imprints, where applicable) of all the books mentioned (maybe a dozen or so) will win the NPR Books Grid.
The grid is an Excel spreadsheet that lists the titles, authors, subjects, shows, interviewers and post-interview Amazon rankings of all the book stories for that week.
Check the NPR Books Watch Contest page on the upper right-hand corner of her blog for details and to see exactly what the book grid includes.
All Things Considered, Fresh Air and Morning Edition are among the best NPR shows for authors. But book publicist Lissa Warren, who was my guest during a teleseminar on How to Get Booked on National Public Radio, says publicists and authors shouldn’t just shoot for interviews on big shows like those. Dozens of smaller shows on niche topics also welcome authors, and competition for coveted interviews isn’t as stiff.
So how does one get on National Public Radio I wonder? Is it by knowing someone or by sending them some of your work?
Hmmm, I wonder.
There are several ways to get onto NPR. One of the best ways, as explained when I did the teleseminar on “How to Get Booked on National Public Radio” at http://publicityhound.com/publicity-products/marketing-tapes/NPR.htm, you can go to the NPR website at http://www.npr.org and use the search box at the top of the screen to find programs that have featured guests on a certain topic. Then listen to the program. If it’s a good fit for you, you can then pitch your idea.
Hey Joan it
sounds like you
got PR by saying
you are going to
show people how to get
PR. How does that work
for the newbie with no product
and no writing skills??
Promote your expertise. I’m assuming you know enough a particular topic to be able to pass along helpful tips without promoting anything.