If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you're launching, and you're on a tight deadline, here's a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality … [Read more...]
Italian Diorama artist needs ideas to promote artwork, crafts
Susan Sogaro of Trumbull, Texas writes: I am an Italian Diorama artist, and my hand-made, three-dimensional Nativities include town scenes which have homesteads, vendors, shops and market scenes. Our art and gift shop caters to Italian art lovers in the U.S. Crafts range from the Diroamas to small travertine coasters and ceremic boxes and … [Read more...]
Web designer needs quick promotion tips to boost sales
Nancy Cavanaugh of Milwaukee, Wisconsin asks: I am a web designer at Cavanaugh Interactive who receives the majority of my business via word of mouth. I’ve been a freelance designer for more than 26 years, and in all that time I’ve never seen the economic situation deteriorate so … [Read more...]
Artists, don’t let ‘the bad economy’ paralyze you
I absolutely refuse to wallow in all the gloom-and-doom talk from naysayers who spend more time complaining about the bad economy, and how lousy business is, instead of doing something about it. Whether my business is good or bad (and right now, it's very good) … [Read more...]
Create video for your chamber of commerce, local media
If you're a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don't even think about dropping out. Because you're a smart Publicity Hound, you have an opportunity right at your … [Read more...]
Web video in Charlotte, N.C. wants publicity ideas
This "Help This Hound" question is from John Easton of Charlotte, North Carolina asks:
"My new web video portal, Broadcast Charlotte, features local small business events, and I would like some help from your Hounds on how to generate my own publicity for it.
"Broadcast Charlotte provides on-demand video coverage of a variety of … [Read more...]
Make a Difference Day, Oct. 27, a great publicity op
Today's issue of USA Weekend includes details on how your company, nonprofit, government agency, social club or neighborhood group can participate in Make a Difference Day on Oct. 27, the annual Saturday set aside to make a difference in your community.
How? Paint a building, pick up litter, help at a home for the elderly, refurbish a community … [Read more...]
“I Love My Library” Video Contest offers $10,000 prize
If you work, read or do anything else at a library you love, or your kids do, generate publicity for the library and a big, fat cash prize by entering and winning the "I Love My Library" contest.
It's sponsored by [Read more...]
YouTube videos build buzz for raunchy book for men
What's a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won't touch it?
Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as [Read more...]
Product promotion: How to use online video
If you're working on a new product and you'll need ideas on how to promote it, tune in to a free webinar at 1 PM Eastern Time tomorrow, sponsored by Bulldog Reporter and The NewsMarket, the media's online source for free … [Read more...]