Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
Writer Ed Davis asked me to pass along tips on how coffee shops can do competitive intelligence online, for an article in [Read more...]
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
By Joan Stewart
Frustrated Facebook users are still complaining about the redesigned home page.
That's my Number One complaint about Facebook. Just when I'm comfortable with the various tweaks and other changes they make, along comes a wholesale redesign, and I feel like I'm back where I started.
Thanks to Christine … [Read more...]
The next time you write a press release, don't let youself lapse into gobbledygook.
They're annoying, overused words most people wouldn't use when they talk, but they don't hesitate to use them when they write because buzzwords make their releases sound "important."
I've written before about [Read more...]
Most people who email me with questions about how to write press releases ask the least important questions:How many words should my release be?
What's the best free press release distribution service?
Can you take a look at my release and tell me if it has the right "tone"?
Should my name and … [Read more...]
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There's a clever trick you can use to prod that journalist into picking up the phone and calling you---even if she's on deadline and she doesn't have time to review each website … [Read more...]
When somebody uses Google to search for a person with your expertise, and types in "time management expert" or "leadership expert" or "parenting expert" or "(fill in the blank) expert," does your name show up near the top of the list of search results?
Does it even show up on Page 1 of the … [Read more...]