Janet Jackson might never recover from the bad publicity over the wardrobe malfunction incident, but give her credit for a smart publicity stunt. The first 1 million copies of her next CD, "20 Years Old," due September 26, will include a design created by one of her fans at the DesignMe … [Read more...]
Publicity stunts to try when the idea well is dry
Author Marcia Yudkin is one of the most creative people I know. Her book "6 Steps to Free Publicity" is perhaps my very favorite book on how to work with the media. I'm one of her groupies, and I read her ezine "Marketing Minute" each week. So I was thrilled when she gave me … [Read more...]
Publicity stunt on baseball’s opening day generates TV publicity
Thanks to Jeff Crilley, an Emmy Award-winning TV reporter from Dallas, Texas for letting me excerpt this tip from his ezine: A disc jockey in Dallas named Alan Kabel knew he couldn’t fight the media attention being given to opening … [Read more...]
Donate a second home for the homeless
Publicity Hound Jerice asked me to help spread the word about a campaign under way to help find housing for the homeless in New Orleans, Mississippi and Alabama. Here's what she's asking: Please donate the use of your camp, vacation home, empty apartment or second home for this emergency response to Hurricane Katrina. If you are selling … [Read more...]
Honey, the money dog
Filling up your gas tank doesn't get more fun than this. When Don Rogers picked up a cocker spaniel named Honey six years ago at the dog pound, he could never have guessed the fame she would bring to his gas station--Crazy D's All American Fireworks at the El Cheapo Gas Station just off I-95 in South Carolina. It's a family business. So Honey … [Read more...]
Fighting City Hall with a pothole party
Thanks to Publicity Hound Gina Warner of New Orleans, Louisiana, for telling me about a clever publicity stunt that resulted in stories galore in the media awhile ago in the Big Easy. Residents in the 5100 block of Cannes Street celebrated the first birthday of a pothole measuring 5 feet across and more than a foot deep. The bash--complete with … [Read more...]
Send products to celebrities
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