C. Hope Clark of Phoenix, Arizona writes: "I am author of THE SHY WRITER: An Introvert's Guide to Writing Success. The thrust of the book is "Sell your words, not your soul" and it is designed for people who cringe at getting up in front of people. It helps them come up with alternatives to the public setting but it also helps them embrace it on … [Read more...]
Books wanted for book review website
Irene Watson is looking for books to review for her new book review website called Reader Views . "As a new author, I struggled to get reviews," she said. "Considering there are over 200,000 books published yearly, most books don’t get the proper review they should. I gathered a team of reviewers throughout U.S. and Canada interested in a … [Read more...]
How to promote a book about inexpensive toys that bring out your child’s creativity
Publicity Hound Tim Martin of Corona, California writes: "I am working with Rex Bowlby, the author of the book 'Why Would I Want the Toy, When I Can Have the Box?...101 Ways to Make the Most of Your Children, Children, with the Least from Your Wallet.' It provides a treasure chest full of ideas on teaching and bonding with your kids using everyday … [Read more...]
Author misses a shot at book publicity
Norm Goldman, editor of SketchandTravel.com and Bookpleasures.com wrote to complain about authors who miss opportunities to promote themselves: "I just had an experience where an author, who conducts writing workshops, could not find the time (probably about less than an hour) to … [Read more...]
How to promote a book about writing
Barbara Florio Graham of Gatineau, Quebec, Canada writes: "The 20th anniversary edition of my popular book, Five Fast Steps to Better Writing, just came out this fall, and I'd like to capitalize on the 'five fast steps' theme (which is also the title of my second book, Five Fast Steps to Low-Cost Publicity), by arranging some … [Read more...]
Promoting a virtual book tour on scrapbooking
Angie Pederson of Kansas City, Missouri writes: I recently completed a Virtual Book Tour for my third book, which is a guide to scrapbooking about relationships. I sent out press releases to local local papers. My publisher sent releases and press kits to trade and consumer magazines in the scrapbooking industry. Even though this tour was the … [Read more...]
From PMA University—4 principles for book publicity
Book publicist Alice Acheson gave 200 members of Publishers Marketing Association her four principles of publicity success this afternon at PMA University, the annual educational program for authors and publishers. Her principles are: 1. Start marketing the minute your book contract is signed. Write one paragraph about the book and one paragraph … [Read more...]
From PMA University—Don’t let authors pitch book review editors
Kristen Matthews, book editor for the "Early Show" on CBS, says book publicists shouldn't let their authors call book review editors like her and pitch a program segment. "Some of them can't stand to hear the word no," she told 200 members of the Publishers Marketing Association this afternoon. Others refuse to accept their publicist's advice and … [Read more...]
Author gets tips for promoting suspense thriller
Edward Motketsan of Winona, Minnesota gets some super ideas for promoting his suspense thriller titled Logo. It's about a government conspiracy. Combating terrorism, the National Security Agency sets up a surveillance network using a privately owned company to manufacture and distribute their device all over the world. The hero, Edward Davis, is a … [Read more...]
How to make book reviewers open your package
Book publicist Kate Bandos says authors who send their books to book reviewers, reporters and other media people must know how to make their packages stand out from all the rest. That could mean sending the book in a purple envelope so that when you make your follow-up call, you can remind the reporter to look for the purple envelope. It also … [Read more...]