Book Marketing | The Publicity Hound

April 7, 2005 by Joan Stewart

How to revive a dying book marketing campaign

Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months.

Many authors go into panic mode, frightened that their sales can't possibly regain momentum.

Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to be … [Read more...]

March 23, 2005 by Joan Stewart

Authors rent a mall storefront for grassroots selling

Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall.

Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book … [Read more...]

March 22, 2005 by Joan Stewart

How to promote a mystery novel

Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, "Murder a la Carte," the first a series titled Recipes for Murder.

From Harry Hoover of Huntersville, North Carolina:

"Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring murder, mayhem and … [Read more...]

March 22, 2005 by Joan Stewart

Healthy ideas help author promote spinach cookbook

Burgundy Olivier of Lafayette, Louisiana asks:

"On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena?

"I have, what is believed to be, the world's only 'exclusively spinach' cookbook, and … [Read more...]

March 16, 2005 by Joan Stewart

Dad gets ideas for promoting “Father of a Preemie”

Jeff Stimpson of New York, New York wrote the book "Alex: The Fathering of a Preemie" and wants ideas on how to get speaking engagements throughout the U.S. to promote the book.

From Christina Steder of Milwaukee, Wisconsin:

"I would suggest partnering with the March of Dimes. They are in the midst … [Read more...]

January 1, 2003 by Joan Stewart

How to revive a dying book marketing campaign

Authors rent a mall storefront for grassroots selling

How to promote a mystery novel

Healthy ideas help author promote spinach cookbook

Dad gets ideas for promoting “Father of a Preemie”

Military wives

Amazon river of gold

Dying book campaign

Rich Author Secrets

CD book advance