Lana Jordan from Jorlan Publishing, who I met at the conference of the Small Publishers of North America on Oct. 23, emailed me today asking for advice on how she should have handled a situation that could have led to some great publicity. "I may be in the background somewhere on NBC's Three Wishes this Friday," she wrote. … [Read more...]
How to promote a book about writing
Barbara Florio Graham of Gatineau, Quebec, Canada writes: "The 20th anniversary edition of my popular book, Five Fast Steps to Better Writing, just came out this fall, and I'd like to capitalize on the 'five fast steps' theme (which is also the title of my second book, Five Fast Steps to Low-Cost Publicity), by arranging some … [Read more...]
Get into this directory of experts
When news breaks and journalists need to find sources to interview, they can't waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source. Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources and find exactly what … [Read more...]
Promoting a virtual book tour on scrapbooking
Angie Pederson of Kansas City, Missouri writes: I recently completed a Virtual Book Tour for my third book, which is a guide to scrapbooking about relationships. I sent out press releases to local local papers. My publisher sent releases and press kits to trade and consumer magazines in the scrapbooking industry. Even though this tour was the … [Read more...]
Learn how to get a six-figure book advance
Almost every week, it seems, an author calls me practically in tears, panicked that she can't park in her garage because it's filled with stacks of cardboard boxes that hold hundreds of books she can't sell. Sometimes, the author tells me that she once dreamed that her book would be a best-seller and that it would prompt her publisher to offer her … [Read more...]
Help Realtor® with book publicity ideas
Mark Nash of Evanston, Illinois writes: "I am a subcriber to your ezine and it has helped this newbie PR junkie get on 'The The Early Show'on CBS to promote my newest book '1001 Tips for Buying and Selling a Home' as well as get a nationally syndicated monthly real estate article with byline. "I have hit a publicity lull and need … [Read more...]
Piggyback onto Harry Potter publicity
The phenomenal success of the sixth Harry Potter book leaves opportunities galore for Publicity Hounds. Here are ways to piggyback off the wave of publicity that will continue in the months ahead for "Harry Potter and the Half-Blood Prince." ---Therapists and grief counselors can be the local angle to this national story by commenting on how … [Read more...]
Author needs help promoting inspirational book
Marsha Jordan of Harshaw, Wisconsin writes: "I'm the founder of a national nonprofit charity helping sick children and I've written a book to use as a fundraiser---a compilation of inspirational essays designed to encourage anyone dealing with difficulties and challenges of life. It's illustrated with drawings by children battling cancer and other … [Read more...]
Honey, the money dog
Filling up your gas tank doesn't get more fun than this. When Don Rogers picked up a cocker spaniel named Honey six years ago at the dog pound, he could never have guessed the fame she would bring to his gas station--Crazy D's All American Fireworks at the El Cheapo Gas Station just off I-95 in South Carolina. It's a family business. So Honey … [Read more...]
PMA Update: Be the resident expert at high-traffic sites
Internet publicity expert Steve O'Keefe says that blogging, posting to discussion boards, writing articles and other ways of generating online publicity might be too time-consuming for busy authors, speakers and experts. So instead of trying to be the expert at your own website and hope that you pull traffic, try being the resident expert at other … [Read more...]
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