Robbie Hickman of Virginia Beach, Virginia writes:
“After having been involved in the ski travel industry, I’m starting my own group ski travel business called Snow Adventures.
“So far, business is good, but I’m looking for inventive ideas for marketing. My business focuses on but isn’t limited to school groups, church youth groups, corporate outings and the military. Our groups primarily visit the ski resorts in the mid-Atlantic, however I just booked a group for Vail, Colorado. I have relied on direct mailings and cold call selling but would like to expand my marketing approach. Can your Hounds help with marketing and publicity ideas?”