Kay Richardson of Miami, Florida writes:
“I need help with publicity ideas for Work Smart with Ergonomics, Inc., an ergonomic consulting/training company. We provide assessments for businesses that have employees that may be complaining of wrist, neck, back and shoulder pains while sitting at their desk performing typing, researching (surfing) and speaking on the phone, pain from reaching into a file cabinet or even reaching over a counter to provide service. Our goal is to identify the potential cause of the problem and provide cost-effective solutions.
“We also provide all levels of employee educational training programs for HR and safety departments, and for managers on ways to identify the possible causes of an injured employee. We also teach the employee how to prevent injuries related to lifting, twisting or seating incorrectly when performing their job.
“Most people think of the word ‘ergonomics’ as either too expensive to correct, or a chair (which is not the only solution to fixing a problem). Can your Hounds help with ways to promote the company?”
Kay,
You should be writing and submitting aricles online to websites and ezines that your targeted audiences are reading.
Here’s 3 ideas to get you started:
1.Target medical and health sites with an article on:
Ergonomics: The Ergonomic Chair is Not the Only Inexpensive Solution to Fixing Your Pains
2. Write an article and submit it to online business publications such as http://www.refresher.com and HR sites such as http://www.HR.com. Article topics iclude:
How to Reduce Working Pains & Improve Your Productivity
or
5 Ways to Identify & Eliminate Employee Injuries at Work
3. Target business and health online publications on topics such as:
How to Reduce Neck and Back Pain at Work, So You Can Get Your Work Done
For more bankable, sound advice guaranteed to help you sell more products and services online, subscribe for my free newsletter at : http://www.articlemarketingexperts.com/articlenewsletter
Good Luck!
Eric Gruber
Your Article Marketing Expert
http://www.articlemarketingexperts.com
eric@prleads.com
Hi Kay,
Maybe its because I had too much chocolate at Easter -however the first thoughts that popped into my mind were ” nose to the grindstone” ,”the straw that broke the camel’s back”, and ” the Hunchback of Notre Dame”.
Everyone can relate to 3 phrases that are associated with hard work and frustration (and also relate to stressed out body parts!)
Connect with your local zoo that has a camel and connect your ergonomic training to the camel’s back phrase. Rent a Hunchback of Notre Dame costume and tie it into the workplace – showing what we will all look like 20 years from now if we continue our poor posture habits. Call a stone mason or someone who works with grinders and again tie it into the workplace. Creativity wins!
Kim Duke http://www.salesdivas.com
This sounds like a great opportunity for guerrilla marketing. I can see two small cubicles set up on a downtown Miami street (or even on South Beach?)… one that is doing it incorrectly and one that is not. It could be something that lasts for a while, too – not just a fifteen minute presser.
A Work Smart employee could be there, like a barker at a side show, trying to get the marks to come and see… with another trying to teach the “incorrect” worker how to do things properly…
Work Smart could even give some basic “tips” on a magnet or calendar or something a passer by could use that would actually just be a chotchkie for WorkSmart…
These are just off the top of my head.
Would be good publicity if you could get a somewhat high profile person to let you do a free “educational assessment” of their workspace while a reporter looks on — maybe even do the assessment FOR a reporter of their personal workspace – and then tie it all back into how much lost work effectiveness and absenteeism due to injuries caused by poor ergonomics cost the business sector per year — also, could maybe try to partner with a chiropractor or other medical professional that TREATS these kinds of injuries — after all, no point in treating a injury if the person keeps going back to the same environment and reinjuring themselves.
Since journalists are frequently nursing computer- and telephone-induced ergonomic issues–offer a free one-time workshop ust for local journalists. Don’t charge but be sure to provide a handout that not only gives them stuff they can remember and practice but also describes your public offerings–maybe some no-cost stuff on your website, a list of resources–something they will promote without necessarily needing to directly promote you, useful for their readers.
Of course, some of them *may* do a feture on you, but even if they don’t, they’re likely to mentin yur freebie.
Consider teaming up with a massage therapist to offer chair massage at a company. You could generate a contest of some sort and provide the chair massage as the winning prize. Massage therapy corrects many of the aches and pains created by poor ergonomics; while at the business, you can offer tips and a follow on assessment. Massage therapists and chiropractors would make great partners in a referral network, as well.
Shel, that’s a great idea. How about treating the journalists to the workshop in their own conference room or their own newsroom? Make it easy for them.