A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren’t resulting in any leads.
I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at the end of the article, with no call to action. The main reason Publicity Hounds should be submitting articles online is because, if done correctly, they draw traffic to your website. Then, once there, visitors can buy your products and services.
Christopher Knight, CEO of EzineArticles.com, who wrote an article for the January/February issue of The Publicity Hound subscription newsletter, says the author resource box is the real reason you’re writing the article—so people who read it know where to find you.
He also says that without a “call to action” in the article, readers will end the article and start doing something else. Lead them by the nose and give them specific instructions. For example: tell them to sign up for your ezine, download a free special report, take a quiz, answer a survey, or read more free articles.
Then give your website URL and other contact information. If you aren’t getting good leads from articles you’re submitting online or offline, take a look at your resource box and find ways to improve it.